Associate Director, Content Strategy Lead
5 days ago
Associate Director, Content Strategy
Job DescriptionAs a key member of the Dotdash Meredith team, you will play a crucial role in developing and executing content strategies that drive engagement and revenue across our portfolio of iconic brands. You will partner with sales and marketing teams to ideate and deliver creative content solutions that meet the needs of our advertising partners in the Home, Retail, and Tech industries.
Key Responsibilities- Oversee custom content development on sales opportunities, creating smart and strategic ideas for Lifestyle advertisers.
- Attend brainstorms, ideate concepts, and deliver write-ups to be integrated into final proposals.
- Compile and discuss production costs from internal teams, including video, photo, and talent costs.
- Represent ideated content strategies in pitches with agency and client partners.
- Act as a creative through-line from pitch phase through execution, onboarding in-house production teams on sold concepts and ensuring quality control throughout the production process.
- Foster relationships with Home, Retail, and Tech sales and marketing teams, staying up-to-date on each of Dotdash Meredith's brand's unique voice, content products, and opportunities.
- Stay current on new content formats, trends, and platforms, incorporating them into client pitches.
- 7-8 years of experience in a digital/social media environment.
- BS/BA or equivalent professional experience.
- Demonstrated experience and/or interest in the Home, Retail, or Tech industries.
- Collaborative, communicative, creative, and connected skills.
- Flexible and able to move between several brands, verticals, and sites in various stages of presale and post-sale.
Dotdash Meredith offers a comprehensive benefits package, including medical, dental, vision, prescription drug coverage, unlimited paid time off, adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short-term and long-term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave.
We are an equal opportunity employer and welcome applications from diverse candidates. Please note that the salary range for this position is $100,000.00 - $120,000.00 per year, and the pay range may change in the future.
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