Senior Partner Marketing Manager

2 days ago

Austin, Texas, United States BetterUp Full time
About the Role

We are seeking a highly skilled Senior Partner Marketing Manager to join our Member Growth Marketing team. As a critical client-facing role, you will be responsible for developing and executing global B2B2C partner marketing strategies to drive member adoption and engagement growth.

Key Responsibilities
  • Develop, optimize, and execute global B2B2C partner marketing strategies and multi-year communications plans to increase member activation and engagement across BetterUp's products
  • Manage all marketing client services for a portfolio of enterprise and key strategic accounts, including multi-channel marketing strategy, marketing content and campaigns, and launch production
  • Monitor and own success metrics for partner launches, and deploy real-time interventions as needed
  • Support member growth in bringing innovative initiatives to market, such as identifying partner enablement and member marketing opportunities, influencing product roadmaps, and leading member growth pilots with enterprise customers
  • Drive strategic initiatives focused on member growth, including campaign and content development, marketing insights, new channels and capabilities, lifecycle marketing, and growth experimentation
  • Streamline delivery and access of member marketing campaigns, assets, and tools to enable cross-functional partners and scale member marketing excellence across the organization
  • Lead strategic initiatives focused on operational excellence and scale, including the partner enablement and co-marketing experience, content library development, and launch playbooks
  • Work with marketing client services, customer success, and account management to develop bespoke co-branded member outreach programs for key strategic accounts, tailored to account-specific member growth and partner satisfaction goals
Requirements
  • 5+ years relevant experience (partner-facing experience, marketing consulting, digital health or consumer health marketing) with a focus on B2B or B2B2C audiences
  • Excellent project management skills and ability to effectively collaborate and communicate cross-functionally as part of a remote team
  • Strong presentation skills and passion for supporting partners with a successful client services track record
  • Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, marketing campaign development, and marketing research
  • Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints
  • Experience building repeatable processes that scale, improving operations or driving change management a plus
Bonus Requirements
  • Experience with JIRA, Braze, Salesforce, Looker, Amplitude a plus, startup experience, growth marketing experience
Benefits

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

  • Access to BetterUp coaching; one for you and one for a friend or family member
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • All federal/statutory holidays observed
  • 4 BetterUp Inner Work days
  • 5 Volunteer Days to give back
  • Learning and Development stipend
  • Company wide Summer & Winter breaks
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee.

We know applying for a job can be intimidating, please don't hesitate to reach out - we encourage everyone interested in joining us to apply.

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