Marketing Director, Leadership Councils

2 days ago


Charlotte, North Carolina, United States American City Business Journals Full time
Marketing Manager, Leadership Councils

We are seeking a highly skilled Marketing Manager to join our team at American City Business Journals. As a key member of our leadership council, you will be responsible for developing and implementing a strategic marketing plan to drive direct sales of Leadership Council memberships.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy to increase membership sales and drive revenue growth.
  • Utilize social media platforms to engage with potential consumers, create targeted content, and drive membership sales.
  • Craft personalized communication strategies to effectively reach and persuade potential consumers through one-to-one channels.
  • Conduct market research to identify consumer preferences and behaviors in relation to membership offerings.
  • Execute marketing campaigns to maximize return on investment and reach sales targets.
  • Collaborate with internal teams to identify opportunities for consumer engagement and membership sales.
  • Track and report key performance metrics related to membership sales and marketing efforts.
Requirements:
  • Proven experience in marketing and direct sales, particularly in selling memberships or subscription services.
  • Demonstrated ability to develop and execute successful marketing strategies to drive direct consumer sales.
  • Strong understanding of social media platforms, digital marketing, and consumer behavior.
  • Excellent communication and interpersonal skills to effectively engage with consumers on a one-to-one basis.
  • Analytical skills to measure the effectiveness of marketing efforts and make data-driven decisions.
  • Strong MS Office Product and Web-based communication tools (Teams, Zoom, Webex, etc.).


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