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Head of User Acquisition and Retention
2 months ago
Are you someone who can:
- Take pride in your expertise in attracting and retaining a dedicated and valuable user community?
- Effectively manage various acquisition and conversion pathways, consistently meeting growth objectives within established budgets?
- Combine analytical thinking with a deep understanding of user experiences?
- Communicate persuasively, backed by factual insights?
- Lead naturally, excelling in recruiting exceptional talent while fostering and mentoring your team?
- Be thorough, detail-oriented, and a subject matter expert in your field?
- Be curious, seeking truth, and eager to tackle complex challenges?
SALARY: $150,000 - $200,000
BENEFITS: Comprehensive Health, Dental, and Vision Insurance Fully Covered by Employer
UNLIMITED VACATION DAYS
The product team works on a diverse range of offerings, designed for Web, iOS, and Android platforms, providing users with opportunities to engage, play, and win. In our company, growth is integral to product success. You will identify, oversee, and evaluate essential growth pathways, ensuring acquisition costs remain manageable while attracting and retaining a highly engaged user base. Your role will involve close collaboration with executive stakeholders and cross-functional teams, including product management, marketing, design, data insights, and engineering.
We are looking for candidates who are exceptionally skilled and hands-on, with a proven history of combining meticulous planning with a relentless focus on driving outstanding product growth. Our ambitious plans require an effective, scalable, and well-maintained pipeline for user acquisition, which is vital for our success. As a leader within our expanding product management team, you will also have opportunities to contribute to various projects, collaborating with peers and fostering a culture of supportive cross-mentorship. Project assignments will consider both expertise and passion for the objectives at hand. We encourage open discussions and emphasize practical, forward-thinking solutions. Culture and transparency are paramount, and we hold regular internal demonstrations, technical talks, and retrospectives.
Key Responsibilities:
- Develop and oversee growth marketing strategies, enhancing our customer-facing experiences across acquisition and retention to create a robust pipeline that meets revenue goals.
- Manage all acquisition channels, including budget allocation, execution, optimization, and partner selection.
- Formulate and implement an SEO strategy to drive high-quality organic traffic.
- Design an affiliate marketing strategy that attracts, maintains, and maximizes high-quality affiliate partnerships.
- Establish and manage a lifecycle retention program, encompassing transactional messaging, trigger programs, and large-scale engagement campaigns.
- Monitor and refine the company's growth strategy for all user lifecycle stages, defining an experimentation-rich roadmap for each marketing channel.
- Oversee the development of dashboards to measure critical business KPIs related to growth (volume, CAC, retention, LTV/payback) and ensure milestones and KPIs are met.
- Collaborate with cross-functional teams to ensure consistent and clear communication of value across all user touchpoints, including advertising materials, landing pages, emails, push notifications, product pages, and social media content.
- Regularly communicate strategies and results to the leadership team.
- 6+ years of experience in eCommerce, with a strong emphasis on performance-driven growth marketing or growth hacking; experience with RMG offerings is preferred.
- Proven experience in setting, executing, and refining growth strategies within well-funded, growth-stage companies.
- Demonstrated success in scaling customer acquisition, activation, and retention while controlling costs and maximizing lifetime value.
- Experience in building, leading, and managing a growth team of marketers and affiliate managers, inspiring dedication and high-quality work.
- Strong track record in analytics and surpassing sales KPIs.
- Expertise in online acquisition tactics and best practices.
- Excellent written and verbal communication skills.
- Strong organizational skills and meticulous attention to detail.
- Ability to leverage extensive analytics data to derive innovative insights, leading to data-driven decisions.
- Comfortable managing a diverse array of acquisition channels across a global user and partner base, promoting cross-selling across a broad product offering.
- Experience in documenting and communicating effective strategies, outlining milestone projections and KPI goals.
- Self-starter with a proven ability to make independent decisions, incorporating thoughtful analysis of risks and rewards.
- Strong knowledge of digitally distributed products and related technologies.
- Ability to thrive in a fast-paced startup environment.
- Willingness to be available on communication platforms and regularly sync with peers and the broader team.
- A champion of a team-centric culture, maintaining a positive, can-do attitude that encourages and motivates others.
- Intuitive understanding of demand cultivation, attracting traffic from competitors while expanding the addressable market by appealing to new personas.
- In-depth knowledge of affiliate marketing, ASO, SEO, and various media advertising methods.
- High proficiency with a wide range of major marketing tools.
- Exceptional presentation skills, capable of both informing and persuading.
- Strong business acumen with the intellect and executive presence to collaborate effectively across the organization.
Grit: We are resilient individuals who complete our tasks and enjoy tackling challenges of all sizes. We embrace constructive feedback and persist to achieve our goals.
Rigor: Data-driven, analytical, and thorough in our decision-making processes. We quickly assimilate information from various sources, draw conclusions, and take prompt action.
Collaboration: We set aside our egos, challenge one another, and work together to find optimal solutions daily.
Ownership: We take on challenging tasks and demonstrate extreme ownership to see them through, turning obstacles into opportunities.
Curiosity: We are naturally inquisitive, delving into topics beyond work with great detail, asking tough questions, and seeking better answers.
Honesty: We value transparency and integrity, as they are foundational to trust and essential for creating a shared future.
