Head of Marketing Analytics
4 weeks ago
Job Summary
The University Federal Credit Union is seeking a highly skilled Head of Marketing Analytics to join our team. As a key member of our marketing department, you will be responsible for evaluating acquisition-marketing programs designed to manage new member growth and convert prospects via campaigns across paid, owned, digital, and traditional channels.
This role supports the Marketing team across Everyday Banking, Consumer Lending, Mortgage Lending, and Deposits production. You will manage and leverage a variety of internal and external analytical tools to analyze and evaluate marketing campaigns and channels to help guide businesses, provide thought leadership, administration, and dissemination of UFCU's Member Viewpoint Program, including Net Promoter Score (NPS) surveys and Voice of Member (VOM), and create models and recommendations for marketing initiatives to support ongoing improvements in sales and profitability.
Key Responsibilities
- Evaluate acquisition-marketing programs to manage new member growth and convert prospects via campaigns across paid, owned, digital, and traditional channels.
- Support the Marketing team across Everyday Banking, Consumer Lending, Mortgage Lending, and Deposits production.
- Manage and leverage internal and external analytical tools to analyze and evaluate marketing campaigns and channels.
- Provide thought leadership, administration, and dissemination of UFCU's Member Viewpoint Program, including NPS surveys and VOM.
- Create models and recommendations for marketing initiatives to support ongoing improvements in sales and profitability.
Requirements
- Bachelor's degree, with a major in Marketing, Economics or Business.
- Minimum of five (5) years of experience in analytics, market intelligence, or statistical analysis.
- Minimum of three (3) years of experience utilizing analytical and data visualization tools, to include MCIF Database, CRM, Power BI, Tableau, and/or Domo.
- Minimum of five (5) years of experience with SQL or equivalent data querying language/tools.
- Minimum of three (3) years of experience in survey analytics and Net Promoter Score principles.
What We Offer
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
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