User Acquisition Media Buyer

4 weeks ago


Austin, Texas, United States Bumble Full time

User Acquisition Media Buyer Job Description

Bumble is seeking a skilled User Acquisition Media Buyer to join our team for a contract of 5-6 months. As a key member of our User Acquisition team, you will be responsible for planning, purchasing, and optimizing user acquisition campaigns across our diverse portfolio of apps.

Key Responsibilities:

  • Plan, buy, and optimize user acquisition campaigns across various channels for different apps under the Bumble Inc portfolio
  • Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs
  • Launch new creatives and optimize creative mix based on performance by channel and geo
  • Support the launch and expansion of user acquisition in new, exploratory markets and channels using competitive and market intelligence
  • Propose and implement test strategies to unlock further growth for all of the apps

Requirements:

  • 2-4 years of proven experience in performance marketing and/or mobile user acquisition
  • Hands-on experience managing mobile app campaigns on Tiktok, Meta, Google ACi, and programmatic
  • Strong analytical skills with the ability to make data-driven decisions
  • Experience leveraging acquisition channels to drive revenue/user acquisition growth
  • Direct experience with analytics and attribution solutions, with exposure to data visualization and BI tools

Location: New York & Texas



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