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Head of Customer Engagement Marketing

2 months ago

Boulder, Colorado, United States Magnifi by TIFIN Full time

ABOUT US:

Magnifi by TIFIN is a cutting-edge fintech platform supported by prominent industry players. Our mission is to transform the investment landscape by providing personalized wealth experiences through advanced AI and data-driven insights. We aim to revolutionize wealth management, much like how personalization has reshaped entertainment, while ensuring improved financial outcomes for our users.

Utilizing design principles and behavioral insights, we create engaging software solutions and application programming interfaces (APIs) that enhance user experiences. Our investment science and intelligence drive algorithmic engines that facilitate superior investor outcomes.

Recognizing the uniqueness of each individual, we connect them with tailored financial advice and investment opportunities that align with their specific needs and aspirations.

OUR CORE VALUES:

  • Embrace Growth. We prioritize personal development, stepping outside our comfort zones to discover our strengths. With integrity and self-awareness, we strive for excellence.
  • Transparent Communication. We uphold transparency, engaging in open and honest dialogue to foster mutual understanding. We challenge ideas but commit fully once decisions are made.
  • Team Success. We believe in leveraging our strengths to achieve collective success, taking ownership of our contributions and motivating each other with our enthusiasm.

YOUR ROLE:

As the Director of Lifecycle Marketing, you will be integral to the Magnifi go-to-market team, directly reporting to the Chief Marketing Officer. Your primary responsibility will be to lead the Lifecycle Marketing initiatives, focusing on driving growth, user engagement, and monetization strategies. You will design, implement, and refine comprehensive lifecycle campaigns tailored to various user segments and stages.

Key responsibilities include:

  • Formulating and executing large-scale lifecycle marketing campaigns aimed at maximizing user engagement and revenue.
  • Identifying user challenges and developing solutions to enhance the overall experience, utilizing both user feedback and data analytics.
  • Employing marketing automation and behavioral insights to craft personalized user experiences at scale.
  • Collaborating with the Marketing Technology team to define marketing requirements and enhance automation processes.
  • Creating iterative testing plans to continuously refine and elevate campaign performance.
  • Analyzing market trends and generating actionable insights to share across the organization.
  • Driving growth metrics, measuring success, and reporting performance regularly.
  • Working closely with stakeholders across various departments including Growth, Product, Engineering, Data Science, and Marketing.

YOUR PROFILE:

  • Over 5 years of experience in direct-to-consumer lifecycle management, including email, in-app, push notifications, and SMS.
  • Demonstrated success in developing lifecycle marketing strategies, particularly in onboarding and retention at scale.
  • Strong analytical skills with a background in various testing methodologies.
  • Advanced degrees in relevant fields such as Statistics, Data Science, Marketing, or Economics.
  • Experience collaborating with creative teams to produce marketing materials.
  • In-depth knowledge of email marketing best practices and growth marketing principles.
  • Technical proficiency in email systems, including understanding of APIs and data flows.
  • Ability to communicate effectively with technical teams to support project execution.
  • A user-centric approach to marketing.
  • Self-motivated with the capability to manage both strategic and tactical initiatives independently.
  • Experience in driving continuous improvement through experimentation.
  • Proven ability to work collaboratively across diverse teams.

COMPENSATION AND BENEFITS:

The anticipated salary range for this position is competitive and commensurate with experience. Magnifi by TIFIN offers a comprehensive benefits package that includes:

  • Performance-based variable compensation, including equity options.
  • Comprehensive health insurance plans.
  • Flexible Spending Account (FSA) and Health Savings Account (HSA).
  • 401(k) retirement savings plan.
  • Flexible paid time off policy and company holidays.
  • Parental leave policies.
  • Opportunities for community engagement and volunteering.
  • Access to wellness resources, including personal coaching.
  • Company-sponsored events and team-building activities.
  • The chance to make a significant impact in a rapidly growing organization.

Magnifi by TIFIN is committed to fostering a diverse and inclusive workplace, welcoming applicants from all backgrounds and experiences.