Senior Demand Generation Leader

7 days ago


New York, New York, United States Firstbase Full time
About the Role

We're seeking an experienced Senior Demand Generation Leader to join our team at Firstbase.io. As a key member of our growth team, you'll be responsible for driving revenue growth through innovative marketing strategies, analyzing campaign performance, and providing actionable insights to inform business decisions.

Key Responsibilities

You'll own all paid and performance marketing channels, designing and executing targeted campaigns to drive growth, while implementing initiatives to increase engagement within our audience. You'll also utilize user segmentation to tailor campaigns and promotions, delivering relevant content and offers to specific segments.

Requirements
  • A minimum of 5 years' experience in Demand Gen, Performance Marketing, or Growth Marketing.
  • Proven ability to drive growth and engagement through targeted marketing initiatives.
  • Experience with email and text marketing platforms focused on segmentation and personalization.
  • Strong analytical skills with the ability to measure campaign success and ROI.
Benefits and Compensation

We offer a competitive salary of $130,000 per year, equity in the company, and a comprehensive benefits package including health insurance reimbursements and a stipend for professional development. Our hybrid work environment provides flexibility to balance remote work and collaboration in our NYC office, with annual bonus opportunities and opportunities for career growth and advancement.



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