Profit-Driven Senior Demand Generation Lead
1 week ago
We are at the forefront of financial technology, driving innovation in payment solutions for enterprise businesses globally. Our unified commerce business is expanding rapidly, and we need a seasoned demand generation professional to drive impactful acquisition strategies in the North American market.
This hybrid role will work from our San Francisco or New York office and report directly to our unified commerce marketing team lead. As a senior demand generation marketing manager at Adyen, you will be pipeline-driven, highly collaborative, and always learning.
About the JobThe ideal candidate has a minimum of 8 years of experience in a demand generation role with a focus on acquiring new customers. B2B marketing experience and comfort with complex buying committees are required. You will own the strategic vision for demand generation, including planning, building, and optimizing targeted marketing campaigns across owned and paid channels.
- You will work closely with our sales, SDR, and marketing teams to develop and implement strategies that generate results through the funnel from leads to opportunities.
- Strategic development: propose and implement strategies that drive sales accepted opportunities in collaboration with local and global acquisition marketing teams.
- Campaign management: plan, set up, and optimize demand generation programs for North America utilizing tactics such as 1:many, 1:few, and 1:1 account-based marketing, as well as paid social, trade publications, display advertising, content syndication, and email marketing.
In addition to a competitive salary and benefits package, we offer:
- A dynamic and innovative work environment with opportunities for growth and development.
- A chance to work with a talented team of professionals who are passionate about their work.
- A comprehensive training program to help you succeed in your role.
- A generous compensation package, including a base salary of $155,000 - $200,000 per year, depending on experience.
To be successful in this role, you will need:
- A minimum of 8 years of experience in a demand generation role with a focus on acquiring new customers.
- B2B marketing experience and comfort with complex buying committees.
- Expertise in email marketing, ABM tools, Salesforce, and Marketo.
- An analytical mindset with strong analytical skills.
- Ability to balance strategic planning with hands-on execution and optimization.
- Self-motivated with a proactive approach to problem-solving.
Please note that this role is based out of our San Francisco or New York office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.
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