Marketing Automation Specialist
1 day ago
The CommScope team is seeking a highly skilled Marketo Campaign Operations Specialist to join our global marketing efforts. As a key member of our team, you will be responsible for the project management and execution of cross-channel marketing automation campaigns within Marketo.
This role requires a deep understanding of Marketo, experience in building marketing campaigns, and a strategic mindset. You will work closely with our global marketing, sales, and IT teams to develop programs, plan, and ensure execution and segmentation strategies meet our objectives.
- Configure and use Marketo to build out, execute, monitor, and report on marketing campaigns and programs at an enterprise level.
- Develop and implement marketing campaign lead management, metrics best practices, and campaign management strategies.
- Manage large and complex audience segments & messaging sequences.
- Improve campaign performance by identifying business opportunities in user data, campaign results, and cross-channel attribution.
- Integrate the marketing campaign process between the CRM and Marketo.
As a Marketo Campaign Operations Specialist, you will have the opportunity to work with our global clients to outperform today and be ready for the needs of tomorrow. If you are a resourceful and detail-oriented individual with a passion for marketing automation, we encourage you to apply.
At CommScope, we are committed to creating a diverse and inclusive work environment. We are an Equal Opportunity Employer (EEO) and welcome applications from qualified candidates with disabilities and veterans.
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Marketing Automation Specialist
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