Marketing Automation Specialist

1 week ago


Shakopee, Minnesota, United States CommScope Full time
Marketing Automation Specialist

**About the Role**

As a Marketing Automation Specialist at CommScope, you will play a key role in developing and executing cross-channel marketing automation campaigns within Marketo. You will work closely with global marketing, sales, and IT teams to create and deploy automated communication journeys leveraging email, landing pages, forms, and lists.

**Key Responsibilities**

  • Configure and use Marketo to build out, execute, monitor, and report on marketing campaigns and programs at an enterprise level.
  • Manage and execute large and complex audience segments & messaging sequences.
  • Improve campaign performance by identifying business opportunities in user data, campaign results, and cross-channel attribution.

**Requirements**

  • Bachelor's degree in marketing or equivalent experience.
  • Three or more years of experience configuring and using Marketo to build out, execute, monitor, and report on marketing campaigns and programs at an enterprise level.
  • Experience in marketing campaign lead management, metrics best practices, and campaign management.
  • Knowledge of email and landing page best practices.
  • Demonstrated capabilities in managing large and complex audience segments & messaging sequences.
  • Proven ability to improve campaign performance by identifying business opportunities in user data, campaign results, and cross-channel attribution.
  • Background in using CRMs, including Microsoft Dynamics, and integration of the marketing campaign process between the CRM and Marketo.

**Preferred Qualifications**

  • Marketo Certified Expert.
  • Deep understanding of the interactions between Marketo and CRM data for reaching targeted customers, including lead management, scoring and lifecycle.
  • Attention to detail and organizational skills, and effective project management and time management.
  • Effective internal and external communication skills (written, verbal, and presentation).
  • High levels of integrity, autonomy, self-motivation, and independent thinking.
  • Resourceful disposition, leveraging all resources both internal and external to complete a project.

**About CommScope**

CommScope is a leading provider of connectivity solutions that empower how we live, work, and learn. Our employees push the boundaries of communications technology that enables groundbreaking discoveries like 5G, the Internet of Things, and gigabit speeds for everyone, everywhere.

We are committed to creating a workplace that is inclusive, diverse, and supportive of our employees' growth and development.



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