Market Research Strategist

2 days ago


Milwaukee, Wisconsin, United States Northwestern Mutual Full time

Northwestern Mutual is a renowned financial services company that has been helping families and businesses achieve financial security for over 165 years. Our distinctive whole-picture planning approach combines insurance and investments to empower individuals and organizations to be financially confident.

About the Role

We are seeking a Senior Director, Market Research to join our team and lead enterprise-wide market research efforts. As a key member of our insights team, you will be responsible for advancing market research across critical audiences and collaborating closely with various departments, including Strategy Development, Client Experience, Field Experience, Marketing, and Human Resources.

The successful candidate will establish a clear vision and strategy for market research and insights, driving long-term value for the company. You will provide thought leadership to senior management, influencing cross-functional initiatives and work efforts based on research and insights. Your expertise will shape Company-wide decision making, generating valuable insights to inform strategic directions.

Primary Responsibilities
  • Form strong partnerships with key areas of the company to deploy market research, facilitating data-driven decision making.
  • BUILD significant internal and external relationships to drive market research that informs company strategy and direction.
  • Lead the advancement and ongoing improvement of an enterprise-wide Voice of Field (VOF) capability, providing insights and solutions to field problems.
  • Maintain strong partnerships with voice of client and voice of consumer teams to provide research and insight support.
  • Ensure broad understanding and visibility of insights derived from market research, driving a consistent approach for storing and managing research assets.
  • Deliver inclusive and engaging leadership to coach, develop, and mentor direct reports.
Qualifications
  • Bachelor's degree in business, marketing, marketing research, economics, or related field.
  • Minimum of 8-10 years of increasingly responsible market research experience, providing insights that drive business, including research methods and statistics.
  • Previous experience in establishing voice of customer or voice of field programs and using data and analytics to strategically drive successful research required.
  • Ability to set and implement strategic direction in the market research space in a matrixed environment.
  • Strategic thinker and results-focused.
  • Ability to draw actionable insights and get consensus from all levels of leadership in strategic and operational functions.
  • Strong short and long-term planning skills, coupled with ability to lead resources in response to business needs.
  • Broad knowledge of current and emerging industry trends.
  • Experience in building, leading, and running a high-performing team.
  • Possess very strong business acumen to fully understand business issues to tackle and provide meaningful, impactful recommendations.
  • Strong emphasis on the need to provide continuous learning and customer focus.
  • Superb communication and analytical skills.
Benefits
  • Tuition reimbursement, commuter plans, and paid time off.
  • Highly competitive compensation, including base salary plus bonus.
  • Medical/Dental/Vision plans, 401(k), pension program.

Estimated salary: $121,030 - $224,770 per year, depending on location and qualifications.



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