Content Strategist for Legal Marketing

2 days ago


Milwaukee, Wisconsin, United States TransPerfect Legal Full time

We are seeking an experienced Content Strategist to join our team at TransPerfect Legal. As a key member of our marketing team, you will play a vital role in creating high-quality content that drives engagement and conversions.

About the Role

This is a freelance position that requires a strong background in legal communications and a proven track record of producing compelling content for various platforms. The ideal candidate will have expertise in creating content for websites, landing pages, EDMs, social media, SEM, newsletters, and blogs.

You will be responsible for:

  • Tailoring marketing, product, and services copy specifically for the legal services sector, ensuring clarity and engagement.
  • Creating engaging content that addresses user needs, search intent, and questions, based on keyword universe data and a content plan provided by our team.
  • Developing and managing high-quality content for various platforms, ensuring consistency in voice and style.
  • Writing website copy, landing pages, EDMs, social media posts, SEM content, newsletters, and blogs.
  • Collaborating with our marketing and product teams to create content that aligns with our brand and business objectives.
  • Utilizing GenAI tools to enhance productivity and streamline content creation processes.
  • Performing quality checks on deliverables to ensure content is error-free.
  • Idea generation for new content themes and approaches.
  • Ensuring on-time delivery of all work undertaken.
What We're Looking For

We're looking for a highly skilled and motivated individual who can help us achieve our content goals. To be successful in this role, you'll need:

  • A strong attention to detail.
  • Demonstrated expertise in creating content for various platforms.
  • Experience in copywriting for the legal domain, with a focus on marketing, product, and services copy.
  • Proficiency in using GenAI tools to improve productivity across various content types.
  • Experience with SEO tools and/or a solid understanding of data-led keyword research, competitor analysis, content optimization, meta data, and SERP best practices.
  • Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
  • Creative and strategic thinking, with a keen eye for detail.
  • The ability to work independently and as part of a team in a fast-paced environment.
  • A minimum Bachelors degree or its equivalent.
How to Apply

If you're a highly skilled content strategist with a passion for creating engaging content, please submit your application, including a covering letter and your CV. We look forward to reviewing your application


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