Product Marketing Strategist for Wound Care

7 days ago


Milwaukee, Wisconsin, United States Top Candidate Search Group Full time
Job Overview

We are seeking a seasoned Product Marketing Strategist to join our team at Top Candidate Search Group.

As a Product Marketing Strategist, you will be responsible for driving marketing initiatives to maintain and increase market share and profits for our wound care product lines.

About the Role

This is an exciting opportunity to work in a dynamic industry with a leading medical device manufacturer. You will have the chance to develop and implement marketing strategies, manage product launch plans, and collaborate with cross-functional teams.

Your expertise will be essential in evaluating the performance of marketing initiatives, revising strategy, and identifying opportunities for growth.

Responsibilities
  • Develop and execute marketing programs to achieve business objectives
  • Collaborate with sales, engineering, and clinical teams to drive product launches and growth
  • Analyze market trends and competitor activity to inform marketing strategies
  • Evaluate the effectiveness of marketing initiatives and make data-driven decisions
  • Develop and administer launch plans for new or revised products
  • Create and execute strategies for increasing market share of existing products
  • Maintain an active field travel schedule to meet with customers, sales personnel, vendors, and consultants
Requirements
  • 4+ years of experience in product development marketing strategies and project management in the wound care industry
  • Completed 4-year college degree
  • Computer literacy (Word, Excel, PowerPoint)
  • Ability to travel domestically and internationally, as required (


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