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Strategic Marketing Manager

2 months ago

Fort Lauderdale, Florida, United States ATN HEALTH Full time
About the Role

ATN Health is seeking a highly skilled and experienced Strategic Marketing Manager to join our team. As a key member of our Sales Enablement team, you will play a critical role in driving business growth and revenue through effective marketing strategies and tactics.

Key Responsibilities
  • Develop and Execute Marketing Strategies: Work closely with our Sales and Product teams to define buyer personas, segmented market messages, and integrated B2B campaigns that drive brand awareness, lead generation, and revenue growth.
  • Content Creation and Management: Create high-value written content, such as case studies, white papers, collateral, and competitive information sheets, to educate our sales team and prospects/clients.
  • Sales Enablement and Training: Facilitate sales training, including competitive threats, related industry news, and best use of marketing and sales enablement materials.
  • Event Planning and Execution: Partner with our Sales Operations team to plan and execute industry events that drive business growth and revenue.
  • Team Leadership and Development: Hire, coach, and develop staff, and assist in onboarding and training new team members.
Requirements
  • Education and Experience: Bachelor's degree (MBA preferred) with 5+ years of experience in B2B marketing and/or sales (direct sales experience strongly preferred).
  • Marketing and Sales Expertise: Proven experience developing effective marketing materials for sales and account teams that contribute to revenue growth.
  • Healthcare Industry Knowledge: Prior healthcare services experience, either directly within a healthcare setting or through prior consulting work or health plan experience.
  • Communication and Collaboration Skills: Superior written, verbal, and visual communication skills, with the ability to work and communicate effectively with various departments and stakeholders.
  • Technical Skills: Proficient in general Apple Software, Google Productivity suite, Salesforce, and Microsoft Office.