Digital and Demand Generation Marketing Leader

2 weeks ago


Houston, Texas, United States Baker Hughes Holdings LLC Full time
About the Role

We are seeking a highly skilled Digital and Demand Generation Marketing Leader to join our team at Baker Hughes Holdings LLC. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives lead generation and opportunity pipeline growth for our Precision, Sensors, and Instrumentation (PSI) business.

Key Responsibilities
  • Develop and own the digital and demand generation marketing strategies for the PSI business, utilizing market intelligence on customer requirements, unmet needs, and market trends.
  • Articulate a clear digital marketing strategy for PSI, including campaign architecture, content generation and deployment, brand, events, website content + UX/UI, SEO/SEM, social media, vertical and account-based marketing, e-commerce, insights and analytics, and Lead Development.
  • Partner with Baker Hughes HQ Marketing and Corporate Affairs teams to develop optimal digital marketing strategies and campaigns.
  • Provide leadership and direction to the Digital Marketing team, enabling specialists to work cohesively to run impactful and effective digital marketing campaigns focused on generating leads and opportunity pipeline.
Requirements
  • Bachelor's degree in marketing, business, or another relevant subject from an accredited university or college, or equivalent knowledge and experience.
  • Demonstrable, extensive experience in Digital and Demand Generation Marketing.
  • Demonstrable experience of building and leading cohesive and successful teams (preferably in Marketing and ideally Digital Marketing) and taking a hands-on approach, leading by example to get the job done.
  • Technically competent expertise in campaign architecture, content generation and deployment, brand, events, website content + UX/UI, SEO/SEM, social media, vertical and account-based marketing, e-commerce, as well as insights and analytics.
About Us

We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward - making it safer, cleaner, and more efficient for people and the planet.



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