Digital Marketing Specialist
7 days ago
Crawford Electric Supply is a leading electrical distributor in the southeast region of the United States, part of the Sonepar group, the world's #1 electrical distributor. We offer a wide range of electrical products and services to contractors, helping to bring electricity to offices, homes, factories, and other buildings.
Our CultureWe're a company that values diversity and inclusion, and we're committed to creating a supportive culture where our employees can grow and thrive. We offer great benefits, including healthcare plans, paid time off, and professional development opportunities.
Job SummaryWe're seeking a Digital Marketing Specialist to join our Marketing Team. The ideal candidate will have experience in customizing campaigns and scaling them across an organization using digital marketing software and other digital marketing tools. You'll be responsible for developing, executing, and optimizing cutting-edge paid media campaigns, defining and measuring paid media KPIs, and implementing marketing automation processes.
Responsibilities- Develop and execute paid media campaigns from conception to launch
- Define and measure paid media KPIs
- Implement marketing automation processes and best practices
- Manage email marketing program development and execution
- Create high-conversion landing pages and digital graphic design
- Plan and perform A/B testing to enhance productivity and conversion rates
- Report and analyze campaign metrics and distribute performance to key leaders
- Three years of previous marketing experience
- Understanding of CRM and digital marketing tools
- Excellent project management and organizational skills
- Data analysis and reporting capabilities
- Superior communication skills, both written and verbal
We offer a range of benefits to our full-time associates, including healthcare plans, paid time off, and professional development opportunities. We're proud to be a military-friendly company and have a range of employee resource groups to support our employees.
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