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Marketing Executive

2 months ago

Irvine, California, United States Ledgent Technology Full time

Position: Director of Marketing

Location: Irvine, CA

Employment Type: Direct Hire, 100% Onsite

Work Schedule: Monday to Friday; 8 am - 5 pm PST

Compensation: $120,000 - $180,000

Role Overview:

As the Director of Marketing at Ledgent Technology, you will spearhead the formulation and execution of strategic marketing initiatives aimed at enhancing brand visibility, generating leads, and fostering customer engagement. You will lead a dedicated team of marketing professionals and work collaboratively with various departments to meet business goals and strengthen market positioning.

Key Responsibilities:

  • Design and implement thorough marketing strategies to elevate company products and services within targeted sectors.
  • Oversee the creation and execution of cohesive marketing campaigns, encompassing digital outreach, advertising, trade exhibitions, and content creation.
  • Partner with sales, product management, and other divisions to ensure marketing efforts align with sales objectives and product strategies.
  • Effectively manage the marketing budget, ensuring optimal resource allocation to maximize return on investment and achieve strategic aims.
  • Conduct comprehensive market research and competitive analysis to uncover market trends, customer demands, and growth opportunities.
  • Supervise the production of marketing materials, including sales tools, product documentation, and promotional content.
  • Stay informed on industry trends, new technologies, and marketing best practices to foster innovation and maintain a competitive edge.
  • Evaluate marketing performance metrics and key performance indicators to assess campaign success and refine marketing strategies.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related discipline.
  • 8+ years of experience in a marketing leadership role, ideally within the technology or security sectors.
  • In-depth knowledge of digital marketing practices, including SEO, SEM, social media, and email marketing.
  • Proven track record in developing and executing strategic marketing plans that yield business success.
  • Experience in planning, designing, and executing industry trade shows.
  • Web design experience is preferred.

Physical Requirements:

  • Ability to remain stationary for up to 50% of the time as needed.
  • May require standing for extended periods.
  • Regularly operates a computer and potentially other work-related equipment.
  • Frequent, continuous, and intermittent flexing or rotation of the wrists and spine, including repetitive motions.
  • Consistent verbal communication and expression of ideas.
  • Clear vision at both near and far distances.
  • May be exposed to outdoor weather conditions and varying noise levels.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws.