Director of Marketing

2 weeks ago

Irvine, California, United States Ledgent Technology Full time
Job Title: Director of Marketing

Job Summary:

We are seeking a highly skilled and experienced Director of Marketing to join our team at Ledgent Technology. As a key member of our leadership team, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, lead generation, and customer engagement.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to promote company products and solutions across target markets.
  • Lead the planning and execution of integrated marketing campaigns, including digital marketing, advertising, tradeshows, and content marketing.
  • Collaborate with sales, product management, and other departments to align marketing initiatives with sales goals and the product roadmap.
  • Manage the marketing budget effectively, allocating resources to maximize ROI and achieve strategic objectives.
  • Conduct market research and competitor analysis to identify market trends, customer needs, and growth opportunities.
  • Oversee the development of marketing collateral, including sales materials, product documentation, and promotional content.
  • Stay updated on industry trends, emerging technologies, and best practices in marketing to drive innovation and competitive advantage.
  • Analyze marketing performance metrics and KPIs to measure campaign effectiveness and optimize marketing efforts.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 8+ years of experience in a marketing management role, preferably in the technology or security industry.
  • Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
  • Demonstrated success in developing and executing strategic marketing plans that drive business results.
  • Experience with planning, designing, and executing industry tradeshows.
  • Web design experience is preferred.

Physical Demands:

  • Must be able to remain in a stationary position 50% of the time if needed.
  • May be required to stand for long periods of time.
  • Constantly operates a computer and possibly other work-related machinery.
  • Frequent, continual, intermittent flexing, or rotation of the wrist(s) and spine, including repetitive motions.
  • Constant talking, expressing, or exchanging ideas through verbal communication.
  • Constant clarity of vision at near and/or far distances.
  • May be exposed to outdoor weather conditions and noise levels.

Ledgent Technology is an equal opportunity employer and welcomes applications from diverse candidates. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws.

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