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Senior Marketing Strategist

4 weeks ago

New York, New York, United States FrontRow Full time
About Front Row

We're a leading partner for brands looking to accelerate their ecommerce growth. Our proprietary technology and expertise enable us to design, market, distribute, and accelerate brands on a global scale.

We're committed to cultivating functional areas of expertise and retaining top talent while sharing knowledge and data to create efficiencies and a 360-degree perspective on our clients' businesses.

We work closely with our clients to provide hands-on support, niche knowledge, and first-access to the latest commerce markets and capabilities.

Our mission is to expand every brand's market share and heart share by leveraging data-driven insights and our deep understanding of marketplaces like Amazon, Walmart, and TikTok Shop.

About the Role

As a Senior Strategist, you'll lead the continued leadership, management, and performance of Front Row's core Amazon business, with the potential to expand into other online marketplaces.

You'll be responsible for the strategic development of top clients, focusing on ad-attributed incremental revenue growth and client retention.

You'll work closely with the Performance Marketing team to manage a portfolio of brands, elevate the connectivity between DSP and AMC, and maximize product and analytics quality for clients.

Key responsibilities include leading PPC strategy for ~7-8 accounts, serving as a primary client sponsor, collaborating with leadership, and continuously evaluating and improving performance.

Responsibilities
  • Utilize expertise in Amazon PPC marketing strategies to oversee campaigns from inception to execution.
  • Own new client onboardings to guarantee an optimal experience by setting clear expectations and deliverables for full-funnel advertising.
  • Thoroughly understand various audiences and build and optimize target audiences on and off site.
  • Assist Brand Strategy & internal teams in enhancing client value through comprehensive and insightful strategies across commerce operations and media.
  • Offer timely, relevant feedback and coaching to team members to deliver an exceptional client experience.
  • Partner with cross-functional teams to provide best-in-class brand experience.
  • Collaborate with internal and external stakeholders to evaluate performance and explore new opportunities.
  • Manage account budgets, generate reports, and implement optimizations to align with client goals.
  • Build and maintain strong client relationships, positioning yourself as the subject matter expert for Amazon paid strategies.
  • Enhance Front Row's PPC offerings by training team members on tool utilization and insights.
  • Analyze clients' business needs and objectives to develop targeted campaigns and ads in collaboration with our DSP Lead.
  • Lead the PPC component of client calls and stay updated on brand initiatives and activations.
  • Oversee budgets, report on revenue and leads, and regularly check account performance to make necessary optimizations.
  • Research creative and audience performance, provide insights to clients, and request new assets as needed.
  • Onboard new or existing clients by evaluating past performance and refining strategies.
  • Participate in Advertising department meetings and contribute to PPC-related discussions.
  • Advanced in Excel/Sheets (pivots, lookups), Google Slides, SQL, and Seller Central Reporting.
  • A clear understanding of retail and marketplace platforms and functions on Amazon; experience with Vendor and/or Seller Central.