Social Media Marketing Specialist

5 days ago


Columbia, South Carolina, United States Home Brands Full time
About the Role

We are seeking a highly skilled and creative Social Media Manager to join our team at Home Brands. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies that drive engagement, grow our online presence, and enhance our brand visibility.

Key Responsibilities
  • Manage and optimize our social media accounts across various platforms, including Facebook, Instagram, LinkedIn, and Twitter.
  • Develop and implement content calendars that align with our overall marketing strategy, including creating high-quality, engaging content that resonates with our target audience.
  • Monitor and engage with followers, ensuring high levels of interaction and customer service through comments, messages, and user-generated content.
  • Grow our followers and increase engagement across social media platforms through strategic planning and execution.
  • Collaborate with our marketing team and other departments to ensure social media efforts align with broader brand campaigns and initiatives.
  • Track and report on key performance indicators (KPIs) such as follower growth, engagement rates, and ad performance to measure the success of our social media efforts.
Requirements
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 3+ years of experience in social media management, preferably for multi-brand organizations or franchises.
  • Proven track record of growing social media accounts and increasing engagement.
  • Strong understanding of social media advertising platforms, including Meta Ads Manager.
  • Proficiency with social media management tools, such as Hootsuite or Sprout Social.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with the marketing team and other departments.
What We Offer
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.


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