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Director of Lifecycle Marketing

4 weeks ago

Atlanta, Georgia, United States Turnbridge Technical Solutions Full time
Job Description

Turnbridge Technical Solutions is seeking a seasoned marketing professional to lead our lifecycle marketing efforts. As Director of Lifecycle Marketing, you will be responsible for developing and executing strategies to engage customers throughout their lifecycle, driving growth and retention.

Key Responsibilities:

  • Develop and execute lifecycle marketing strategies to drive customer engagement and growth
  • Lead the development of email marketing campaigns, retention programs, and cross-sell initiatives
  • Collaborate with cross-functional teams to identify new features and services that align with customer needs
  • Analyze customer data to inform marketing strategies and drive business growth
  • Build and lead a high-performing lifecycle marketing team

Requirements:

  • Bachelor's degree in Marketing, Business, or related field
  • 10+ years of experience in lifecycle marketing, retention, email marketing, or related fields
  • Proven experience in reducing churn and driving growth through email, retention programs, and cross-sell initiatives
  • Strong expertise with CRM and marketing automation tools
  • Experience working in fast-paced SaaS or tech environments

Preferred Qualifications:

  • Familiarity with customer portal development and product marketing