Product Marketing Manager

2 weeks ago

Seattle, Washington, United States TikTok Full time
About the Team

This Product Solutions and Operations Manager will be responsible for defining solutions for products and features for the Seller Outreach product team, working with cross-functional partners across the e-commerce organization (business, policy, product, marketing, developing end-to-end product strategy and design, and executing on the product roadmap to deliver new innovations for both internal and external stakeholders

Responsibilities:
  • Conducting quantitative and qualitative market studies to gather insights into seller needs and pain points when it comes to using our seller center or seller App.
  • Collaborate with cross-functional teams, including Product Management, Design, Data Science, and Engineering, to shape the product strategy and roadmap.
  • Prioritize product requirements based on ROI and impact analysis.
  • Participate in the product development lifecycle, review various artifacts to ensure quality, and lead user acceptance testing to ensure product quality and optimal experience prior to product launch.
  • Plan and execute go-to-market activities, including product documentation, internal stakeholders training, target audience activation plans, and operational support tools.
  • Manage seller center education content with cross-functional teams and enhance content quality.
  • Monitor key product performance metrics, conduct gap analysis, and drive product improvement plans.

Minimum Qualifications - A minimum of 5 years of experience in product marketing and strategy in the internet industry.

E-commerce and B2B, and business education content management experience is a plus. Proven experience in influencing product development and strategy using quantitative and qualitative market insights. Excellent communication and teamwork skills, comfortable navigating global organizational structures and aligning objectives with cross-functional teams. Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving. A Bachelor's degree is required.

Preferred Qualifications - A deep passion for content and shopping. A Master's degree in related fields (Computer Science, MBA) preferred.

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