Senior Product Marketing Manager
7 days ago
We are seeking a highly skilled Senior Product Marketing Manager to join our team at Brooks Sports. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive sales and brand awareness.
Key Responsibilities- Develop and execute product positioning and messaging strategies to differentiate our products in the market.
- Collaborate with cross-functional teams to create product marketing campaigns that drive sales and brand awareness.
- Own the development of product marketing materials, including product videos, tech sheets, and trend sheets.
- Partner with the innovation team to forecast and prepare positioning and naming strategies for new products.
- Work with product leaders to gain a deeper understanding of the future product vision and conduct research to inform product positioning and strategy.
- Develop and execute head-to-toe product marketing strategies that drive sales and brand awareness.
- Collaborate with the product line managers, merchandisers, and brand marketers to develop and institute a philosophy for naming conventions for products and technology.
- Partner with the digital products eCommerce team to reform product finders and product categorizations.
- Mentor junior product marketers in the craft of the role and share best practices with counterparts on the apparel side of the business.
- Bachelor's degree in Marketing or related field preferred.
- 7+ years of experience in brand or product marketing, consumer-packaged goods preferred.
- Proven experience in cross-functional collaboration and partnership across multiple divisions.
- Strong creative, planning, and conceptual skills.
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
- Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another.
- Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments' operations and/or morale.
- Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary.
- Passionate participation in Brooks' sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community.
- Embraces and lives the Brooks values.
- Availability to travel 5 – 10%.
We offer a competitive salary range of $121,798 - $182,749 per year, based out of our Seattle HQ. In addition to base pay, we offer an annual bonus based on company performance. Our benefits package includes medical, dental, vision, life, and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family and fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance. We also offer generous time off, including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave, and product discounts.
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