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Strategic Partnerships Marketing Leader

1 month ago

Santa Monica, California, United States Illumination Full time
Job Description

The Director, Partnerships Marketing is responsible for shaping and executing innovative marketing partnerships strategies for Illumination's IP. This role requires direct collaboration with various brands, agencies, and Universal partners.

Key Responsibilities:

  • Identify opportunities to break into new categories and unlock relationships that haven't been tapped in the marketplace before.
  • Participate in the development, strategy, and execution of marketing partnerships and promotional activities within Illumination.
  • Collaborate with Universal on early film development to properly plan and execute effective marketing partnerships and promotional strategies.
  • Continually monitor and report on the latest emerging brands and industry trends, including music, gaming, fashion, creator, experiential, CP, and digital platforms.
  • Organize large amounts of workflow, detail, and assets through the complexities of Illumination, Universal, filmmaker partners, brands, and associated talent.
  • Collaborate on promotional program information and creative assets for filmmaker presentations and internal needs.
  • Work with Universal on pitch materials, idea generation, and organizing pitch meetings to secure significant media and marketing partnerships.
  • Develop and maintain strong relationships with Marketing leaders across Brand, Digital, CPG, Music, Experiential, Theme Parks, and Custom Content at Illumination and Universal.
  • Review partnership opportunities for brand appropriateness.
  • Manage related vendors and marketing agencies in briefing and development of custom decks, concepts, or creative assets as needed.
  • Present ideas and updates to the CEO and executive leadership in a clear, articulate, and engaging manner.
  • Drive and track the progress on each campaign and assess performance in relation to established goals and KPIs.
Qualifications
  • Minimum of 8+ years in brand or marketing experience.
  • Bachelor's degree in Marketing and/or Business Development is preferred.
  • Proven track record of participating in breakthrough marketing campaigns, including promotional partners, packaged goods, retail executions, and consumer products.
  • Leads through organized and systematic attention to details and follow-through approach.
  • Proven experience overseeing multiple projects, managing resources and partners, and prioritizing workload in a fast-paced environment.
  • Passion for emerging brands and industry trends, including music, gaming, fashion, creator, experiential, etc.
  • Established relationships with key marketing executives at brands and agencies in the above-mentioned categories, as well as within advertising and media agencies.
  • Keen understanding of consumer trends, especially as they relate to the changing modes of consumption and viewer demographics.
  • Demonstrated track record using social and digital as key elements in successful marketing campaigns.
  • Exceptional creative thinking skills with a clear track record of generating compelling marketing ideas, participating in successful brainstorming sessions, and managing a creative process.
  • Demonstrated ability to influence, challenge, and partner with senior executives and peers across a highly matrixed, fast-paced, innovative, and highly energetic corporate culture.
  • Ability to work under deadline pressures with minimal supervision and a willingness to roll up one's sleeves to drive tasks to completion.
  • Excellent written and verbal communication skills with the demonstrated ability to deliver impactful presentations and pitches to senior business and marketing leaders.
  • Proven high proficiency in Microsoft Word, Excel, PowerPoint, and Keynote.
  • Experience in digital and marketing content a plus.
  • Willingness to travel domestically and internationally.
  • Executes on priorities with a strong sense of urgency, ownership, accountability, and thoughtfulness with a strong passion to contribute to the team's success.
  • Passion for all audience entertainment with an appreciation for comedy aligned with Illumination's sensibilities.
  • Excellent attention to detail and quality.

The base salary range for this role is $120,000 - $150,000 per year. We rely on market indicators to determine compensation and an offer will consider various factors including experience, qualifications, skills, and training. Our comprehensive and competitive benefits package includes medical, dental, and vision insurance for employees and their family, 401(k), paid time off, tuition reimbursement, and a variety of other perks.