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Running Category Marketing Manager

1 month ago

Santa Monica, California, United States 安踏集团 Full time
About the Role

We are seeking a highly motivated and experienced individual to join ANTA as a Running Category Marketing Manager at our Santa Monica, CA location.

Key Responsibilities
  • Develop and implement comprehensive marketing plans and campaigns tailored to the US market for ANTA's running category.
  • Conduct market research and analysis to identify consumer trends, competitor activities, and opportunities for growth.
  • Create compelling marketing content, including product messaging, digital assets, and promotional materials.
  • Collaborate with global and local teams to ensure brand consistency and alignment with ANTA's global marketing strategy.
  • Manage product launches and promotional events, ensuring successful execution and ROI.
  • Engage with running communities, influencers, media, and key opinion leaders to enhance brand presence and credibility.
  • Monitor and report on the performance of marketing campaigns, making data-driven adjustments to optimize outcomes.
Qualifications
  • Minimum of 5 years of proven experience in marketing, preferably within the sportswear industry.
  • Strong understanding of the US market landscape, consumer behavior, and trends in the running industry.
  • Demonstrated ability to manage multiple projects and stakeholders in a fast-paced environment.
  • Analytical mindset with proficiency in data analysis tools and marketing metrics.
  • Passion for sports and a deep understanding of running culture and enthusiast communities.
  • Excellent communication and interpersonal skills to effectively engage with internal teams and external partners.
  • Ability to travel as needed to attend events and meet with stakeholders.
  • Runner is a plus.
About ANTA

ANTA brand was established in 1991. ANTA Sports Products Limited, a leading sportswear company in China, was listed on the Main Board of HKEX in 2007 (Stock code: 2020.HK). The company has a comprehensive brand portfolio including ANTA, FILA, DESCENTE, and KOLON SPORT. In 2019, ANTA Sports set up an investor consortium to successfully acquire Amer Sports, a global sportswear group that owns internationally recognized brands such as Salomon, Arc'teryx, Wilson, Peak Performance, and Atomic. By doing so, ANTA Sports aims to tap into the potential of both the mass and high-end sportswear markets.

ANTA Group achieved a revenue of over 62 billion yuan in 2023, representing a year-on-year increase of 16.2%. The gross profit margin improved to 62.6%, and the operating profit margin reached 24.6%. ANTA Group has maintained its position as the top sports goods company in China for 12 consecutive years and has held the top position in the entire Chinese market for two consecutive years.

For more information, please visit our Investor Relations website: http://ir.anta.com