Marketing Manager
3 weeks ago
Running Category Marketing Role Overview:
安踏集团 is seeking a highly motivated and experienced Marketing Manager to join our team as a Running Category Marketing Manager. In this pivotal role, you will be responsible for developing and executing marketing strategies to promote our running product line in the US market.
Main Responsibilities:
- Develop and implement comprehensive marketing plans and campaigns tailored to the US market for our running category.
- Conduct market research and analysis to identify consumer trends, competitor activities, and opportunities for growth.
- Create compelling marketing content, including product messaging, digital assets, and promotional materials.
- Collaborate with global and local teams to ensure brand consistency and alignment with our global marketing strategy.
- Manage product launches and promotional events, ensuring successful execution and ROI.
- Engage with running communities, influencers, media, and key opinion leaders to enhance brand presence and credibility.
- Monitor and report on the performance of marketing campaigns, making data-driven adjustments to optimize outcomes.
Requirements:
- Minimum of 5 years of proven experience in marketing, preferably within the sportswear industry.
- Strong understanding of the US market landscape, consumer behavior, and trends in the running industry.
- Demonstrated ability to manage multiple projects and stakeholders in a fast-paced environment.
- Analytical mindset with proficiency in data analysis tools and marketing metrics.
- Passion for sports and a deep understanding of running culture and enthusiast communities.
- Excellent communication and interpersonal skills to effectively engage with internal teams and external partners.
- Ability to travel as needed to attend events and meet with stakeholders.
ANTA Group Overview:
ANTA brand was established in 1991. ANTA Sports Products Limited, a leading sportswear company in China, was listed on the Main Board of HKEX in 2007 (Stock code: 2020.HK). The company has a comprehensive brand portfolio including ANTA, FILA, DESCENTE, and KOLON SPORT. In 2019, ANTA Sports set up an investor consortium to successfully acquire Amer Sports, a global sportswear group that owns internationally recognized brands such as Salomon, Arc'teryx, Wilson, Peak Performance, and Atomic. By doing so, ANTA Sports aims to tap into the potential of both the mass and high-end sportswear markets.
For more information, please visit our Investor Relations website: http://ir.anta.com
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