Marketing Manager, Store Level

3 weeks ago

Santa Monica, California, United States The William Warren Group Full time

Job Type: Full-time

Description

The William Warren Group, Inc. (WWG) is a privately held, entrepreneurial self-storage development, acquisition, property, and asset management company based in Santa Monica, CA. Since our inception in 1994, our focus has been on investments in major metro markets across the United States that offer significant cash flow, revenue growth, and long-term capital appreciation opportunities. The company owns and operates the StorQuest Self Storage portfolio of storage assets.

As a Marketing Manager, Store Level, you will be responsible for driving store-level and RV park revenue through marketing plans that address local and regional business objectives/challenges. This is accomplished by identifying opportunities in the field for designated stores/parks working closely with regional Operations, Data Intelligence, Revenue, and Asset Management teams as well as Store Managers. This position reports to the Vice President of Marketing and will work very closely with the Asset Management, Divisional Director of Operations, and RV Park Operations teams to ensure that the region is fully aligned with overarching corporate brand initiatives as well as in line with the store or park's business plan and budget to maximize efficiency of local marketing spend. This role interfaces with owners on a regular basis and the individual needs to be comfortable managing owner relationships.

This position will assist stores to leverage all available corporate marketing channels, facilitate communication of brand updates and priorities, provide subject matter expertise/training, and supports new stores and parks including pre-opening, acquisition, and unit lease occupancy challenged facilities. Key responsibilities include:

  • Understanding the business needs, competitive environment, and challenges for their designated stores across each sub-brand and local support needs for each RV park.
  • Developing store opening local marketing plans and RV park acquisition plans that will speed new store/park ramp up, provide ROI on spends, and maximize business performance.
  • Experience working closely in developing integrated plans with cross-functional counterparts. This includes developing plans for new openings, acquisitions, or at-risk properties.
  • Facilitating with vendors on signage, in-store print materials, website edits, press releases, banners/promotional, and visual displays.
  • Providing leadership and field communications to ensure that all brand programs and initiatives align closely with corporate and brand strategic priorities.
  • Providing regular reporting and insights on marketing initiatives.
  • Strategic marketing plan development based on analytics/performance management and integrated execution with demonstrable results and return on investment.
  • Integrated marketing experience with an understanding of the role digital media plays in an overall marketing mix and plan. Comfortable navigating analytics across media types.
  • Partners with the Asset Manager to answer questions/concerns about corporate and/or local store/park strategy, campaigns, digital, and brand performance.
  • Demonstrate a commitment to WWG and StorQuest core values.


Additional responsibilities may include performing a variety of duties from time to time, which may not fall strictly in your job description. For a variety of business, safety, and technical reasons, it is necessary that all positions at WWG maintain a high level of flexibility in reference to duties you will be expected to perform.

What Makes this Opportunity Awesome

  • $90-$100k per year plus bonuses
  • Make a difference and have a positive impact.
  • Take the lead on team initiatives, learn new skills, build your management capabilities, and take advantage of the many growth opportunities.
  • Contribute creatively to the organization's success by generating new and useful ideas.

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