Marketing Effectiveness Consultant

2 days ago


New York, New York, United States Publicis Groupe Full time
Unlock Marketing Potential with Publicis Groupe

Join our team at Publicis Groupe, a global leader in marketing and media, as we seek a talented Marketing Effectiveness Consultant to drive business growth through data-driven insights.

About the Role

We're looking for a seasoned professional with expertise in marketing analytics, econometrics, and statistical learning to lead our marketing effectiveness initiatives. As a Marketing Effectiveness Consultant, you will work closely with clients to develop and implement data-driven marketing strategies, leveraging our cutting-edge analytics tools and methodologies.

Key Responsibilities
  • Develop and execute marketing mix models, brand equity, and brand value modeling studies
  • Lead client engagements, collaborating with marketing planning, analytics, and strategy partners
  • Navigate econometric conversations with finance, data science, and technical clients
  • Partner with our Data Operations and Solutions Architecture team to design new products and services
  • Oversee analysts in delivering brand analytics and marketing effectiveness studies
  • Frame and address clients' business and marketing challenges
  • Stay up-to-date with new developments in analytic methods and industry trends
Requirements
  • 4+ years of experience in marketing effectiveness, including MMM and brand equity modeling
  • Proficiency in econometrics, numerical linear algebra, multivariate analysis, and statistical learning
  • Experience in team leadership, project management, and client-facing roles
  • Strong analytical and problem-solving skills, with a focus on delivering actionable insights
  • Ability to communicate complex ideas to both technical and non-technical stakeholders
About Publicis Groupe

Publicis Groupe is a global leader in marketing and media, with a presence in over 60 countries and a team of over 23,000 employees. We're committed to fostering a culture of innovation, diversity, and inclusion, and we're passionate about helping our clients succeed in a rapidly changing world.

We offer a comprehensive benefits package, including medical coverage, dental, vision, disability, 401K, and paid time off. If you're a motivated and talented professional looking to make a meaningful impact in the world of marketing, we encourage you to apply for this exciting opportunity.



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