Digital Marketing Data Analyst
4 days ago
As a Digital Marketing Data Analyst at Insight Global, you will play a critical role in driving business growth through data-driven decision making. Your primary responsibility will be to analyze and interpret complex digital marketing data to inform strategic business decisions and enhance marketing outcomes.
Key Responsibilities:
- Analyze and interpret digital marketing data to inform strategic business decisions
- Develop and maintain data visualizations and dashboards to communicate insights to stakeholders
- Collaborate with cross-functional teams to integrate data-driven insights into marketing strategies
- Stay up-to-date with industry trends and emerging technologies in digital marketing and data analytics
Requirements:
- Bachelor's Degree in Data Analytics, Statistics, or a related field
- 3+ years of experience in digital marketing analytics
- Proficiency in DAX (Data Analysis Expressions) and PowerBI/Looker Studio/Tableau for data visualization and dashboard creation
- Strong SQL skills for data querying, manipulation, and extraction
- Experience with Server-Side Tag Management and BigQuery for data storage, management, and analysis
- Customer Data Modeling and Integration support for Salesforce Marketing Cloud
What We Offer:
- Hybrid work model with 2 days onsite and 3 days remote
- Competitive salary and benefits package
- Opportunities for professional growth and development
About Insight Global:
Insight Global is a mission-driven healthcare organization dedicated to delivering exceptional patient care and advancing the field of digital marketing analytics. We are committed to fostering a culture of innovation, collaboration, and continuous learning.
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