Digital Marketing Data Analyst

4 days ago


Tampa, Florida, United States Insight Global Full time
Unlock the Power of Data-Driven Marketing

As a Digital Marketing Data Analyst at Insight Global, you will play a critical role in driving business growth through data-driven decision making. Your primary responsibility will be to analyze and interpret complex digital marketing data to inform strategic business decisions and enhance marketing outcomes.

Key Responsibilities:

  • Analyze and interpret digital marketing data to inform strategic business decisions
  • Develop and maintain data visualizations and dashboards to communicate insights to stakeholders
  • Collaborate with cross-functional teams to integrate data-driven insights into marketing strategies
  • Stay up-to-date with industry trends and emerging technologies in digital marketing and data analytics

Requirements:

  • Bachelor's Degree in Data Analytics, Statistics, or a related field
  • 3+ years of experience in digital marketing analytics
  • Proficiency in DAX (Data Analysis Expressions) and PowerBI/Looker Studio/Tableau for data visualization and dashboard creation
  • Strong SQL skills for data querying, manipulation, and extraction
  • Experience with Server-Side Tag Management and BigQuery for data storage, management, and analysis
  • Customer Data Modeling and Integration support for Salesforce Marketing Cloud

What We Offer:

  • Hybrid work model with 2 days onsite and 3 days remote
  • Competitive salary and benefits package
  • Opportunities for professional growth and development

About Insight Global:

Insight Global is a mission-driven healthcare organization dedicated to delivering exceptional patient care and advancing the field of digital marketing analytics. We are committed to fostering a culture of innovation, collaboration, and continuous learning.



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