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Digital Marketing Data Analyst

2 months ago

Tampa, Florida, United States Insight Global Full time
Unlock the Power of Data-Driven Marketing

As a Digital Marketing Data Analyst at Insight Global, you will play a pivotal role in driving business growth through data-driven decision making. Your expertise in digital marketing systems and data analytics will enable you to extract actionable insights from complex datasets, informing strategic marketing initiatives and enhancing campaign performance.

Key Responsibilities:

  • Analyze and interpret digital marketing data to inform strategic decision making
  • Develop and maintain data visualizations and dashboards using PowerBI, Looker, and Tableau
  • Collaborate with cross-functional teams to integrate data-driven insights into marketing strategies
  • Stay up-to-date with industry trends and emerging technologies in digital marketing and data analytics

Requirements:

  • Bachelor's Degree in Data Analytics, Statistics, or a related field
  • 3+ years of experience in digital marketing analytics
  • Proficiency in DAX, PowerBI, Looker, and Tableau
  • Strong SQL skills for data querying and manipulation
  • Experience with Server-Side Tag Management and BigQuery
  • Customer Data Modeling and Integration support for Salesforce Marketing Cloud

What We Offer:

  • Hybrid work model with 2 days onsite and 3 days remote
  • Competitive salary and benefits package
  • Opportunities for professional growth and development