Digital Media Specialist

4 days ago


New York, New York, United States Della Infotech Full time
Job Title: Marketing Assistant

At Della Infotech, we are seeking a highly skilled Marketing Assistant to join our team. The ideal candidate will have a strong background in digital marketing, with a focus on social media and paid advertising.

Key Responsibilities:
  • Plan and execute paid social media campaigns across multiple platforms, including Facebook, Instagram, and Pinterest.
  • Manage and optimize social media budgets, ensuring maximum ROI and brand awareness.
  • Collaborate with media agency planning teams to develop holistic media plans and reports.
  • Lead daily media optimizations and creative optimization processes.
  • Help manage administration and billing operations for North America infrastructure across social media accounts.
Measurement, Data, and Analytics:
  • Identify and develop pilots to support brand and business strategies.
  • Lead testing and analysis of social media campaign performance metrics.
  • Organize and analyze multiple datasets into regular reports, delivering actionable insights and presentations.
Requirements:
  • At least 1 year of experience in digital or social media marketing.
  • BA or equivalent degree.
  • Expert Excel skills.
  • Experience with social media analytics platforms, such as Sprinklr or native channel analytics.


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