Digital Media Specialist

1 week ago


New York, New York, United States Leafstone Full time

Job Title: Digital Media Specialist

We are seeking an experienced digital media specialist to join our team at Leafstone. The ideal candidate will have a strong background in digital media, with experience in building and trafficking campaigns on various platforms.

Key Responsibilities:

  • Assist with implementing and managing digital media campaigns, including project timelines, creative asset management, and ad serving tags.
  • Collaborate with internal teams and external partners to facilitate the flow of creative assets, copy, and other campaign components.
  • Conduct thorough quality checks on marketing materials to ensure accuracy, consistency, and alignment with brand guidelines.
  • Work cross-functionally to ensure tracking standards, taxonomy, and conventions are upheld across teams.
  • Troubleshoot and resolve any issues that arise during the campaign execution process.
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
  • Assist with tag management across media platforms, focusing on Google conversion tags and QA of media tags across campaigns.

Requirements:

  • 2+ years' experience in Martech/trafficking/digital media.
  • Experience with Google Campaign Manager 360.
  • Familiarity with onboarding new media & marketing technology platforms, including media site tag implementation, click tracking integration, etc.
  • Hands-on experience with building, trafficking, and managing digital media campaigns.
  • Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships to achieve success.
  • Excellent time management skills and the ability to work effectively in a fast-paced environment.
  • A fundamental understanding of media channels and proficiency in their corresponding ad managers.
  • High attention to detail and adherence to budgets are a must.
  • Strong understanding of key paid media KPIs, analysis and reporting.

About Leafstone:

Leafstone is a Women Owned company and an Equal Opportunity Employer. We believe we are best equipped to support our candidates and clients when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

Please note that we are unable to sponsor applicants requiring work authorization or visas for the positions currently available. We kindly request that only candidates who already possess the legal right to work in the United States apply for consideration.



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