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Marketing Specialist
2 months ago
Position Overview:
D.R. Horton, Inc. is seeking a Marketing Coordinator. The ideal candidate will oversee daily marketing coordination tasks across various projects.
Key Responsibilities:
- Support marketing and sales strategies, including project positioning, timelines, social media management, sales center operations, advertising, signage, and collateral design.
- Assist in liaising with third-party vendors such as signage firms, model decorators, digital advertising consultants, and creative agencies.
- Collaborate with different departments to create and maintain marketing materials and community branding.
- Update and manage website content at the division, community, and home-specific levels.
- Execute website modifications through the company's Content Management System (CMS).
- Gather estimates and resources for marketing and sales projects.
- Maintain vendor databases, organize community marketing files, and oversee marketing collateral inventory.
- Fact-check and proofread all marketing materials.
- Coordinate initiatives for sales centers and ensure marketing and sales tools are consistently available.
- Uphold brand standards across all projects.
- Manage social media presence and online reputation for all communities.
- Execute e-blast campaigns, including submissions, copywriting, and proofreading.
- Assist with daily administrative tasks, including invoice reconciliation and upkeep of marketing material inventory.
- Conduct all business professionally and ethically to enhance customer service and the company's goodwill and profitability.
- Coordinate and manage marketing events at sales centers and attend events as necessary.
- Assist in training and implementing marketing best practices or new tools/platforms.
- Support the creation and proofreading of marketing collateral.
- Oversee the installation and maintenance of model homes and sales centers.
- Manage website change requests from the division.
- Willingness to work overtime and travel overnight as needed.
Education and Experience:
- Associate degree or equivalent from a two-year college or technical school.
- Two to four years of relevant experience and/or training.
- Strong communication skills.
- Attention to detail and creative problem-solving abilities.
- Ability to work independently and collaboratively within a team.
- Highly motivated self-starter.
- Capability to manage multiple tasks and roles simultaneously.
- Ability to follow instructions provided in written or oral form.
- Proficiency in MS Office and Adobe Suite.
- Bachelor's degree in Communication, Marketing, or a related field is preferred.
- Experience with Google Analytics, social media platforms, and photography/video editing software is a plus.
- Familiarity with MLS and realtor sites such as Zillow is advantageous.
We offer a comprehensive benefits package that includes:
- Medical, Vision, and Dental coverage.
- 401(K) plan.
- Employee Stock Purchase Plan.
- Flexible Spending Accounts.
- Life Insurance.
- Paid Vacation, Sick, Personal Time, and Company Holidays.