Brand Marketing Specialist

3 days ago

Richmond, United States Empower Brands Full time
Brand Marketing Specialist, Canopy Lawn Care

Job Summary:

Empower Brands is looking for a high-energy and experienced marketing professional to join the brand marketing team of one of its newest emerging brands - Canopy Lawn Care. The Brand Marketing Specialist is a key member of the marketing team, responsible for supporting franchise owners at all stages of their business by providing training and ongoing guidance for the development, implementation and support of their local marketing plans.

This is a highly consultative position that requires marketing experience and someone that has genuine passion for helping others succeed. This position is a key member of the marketing team who will work closely with the Brand Marketing Manager, digital marketing team, and creative team to support both local and national initiatives.

The Brand Marketing Specialist position is best suited for self-starter marketers who can take ownership of processes, take initiative, and engage with the entire team.

This highly adaptable and organized individual will need to possess excellent presentation and speaking skills and be able to command the attention of a room and deliver a message with confidence. 2-4 years of marketing industry experience preferred. Meta expertise and certification a plus.

Essential Responsibilities:

  • Evaluate and interpret local marketing results and collaborate with the franchise owner to provide pertinent recommendations for optimal ROIs.
  • Ensure the consistency of the Canopy Lawn Care brand in all messaging across multiple platforms.
  • Manage inventory of marketing promotional and print items and place orders when needed
  • Deliver in-person new franchisee training and ongoing training
  • Work closely with the graphic design team to develop creative assets
  • Manage workflow within Teamwork project management system
  • Create and implement email marketing templates
  • Write, schedule, and evaluate social media content
  • Maximize marketing automations through CRM system
Basic Requirements:
  • 2-4 years' experience in the Marketing field, Agency experience preferred
  • Bachelor's degree in marketing, communications, or business
  • Proficiency in Microsoft office (Word, PowerPoint, Excel, Outlook)
  • Effective time management skills and the ability to juggle multiple projects and deadlines
  • Strong verbal and written communication skills
  • Ability to work both independently as well as within a team environment
  • Self-starter
  • Strong attention to detail
  • Energetic and enthusiastic attitude
  • Multi-tasking capabilities
  • Adept at learning new technology and marketing platforms
Preferred Skills:
  • Direct mail & print (offset and digital) experience
  • Digital marketing experience (i.e. Google Adwords, PPC, Social Media)
  • Experience with Teamwork project management system
  • Agency or lawn care/green industry experience a plus
  • B2C marketing experience a plus


Empower Brands provides excellent benefits including healthcare, dental, vision, matching 401k, and unlimited PTO. This is a full-time position and candidate must be located in Richmond, VA. No remote applications please. All marketing team members work on a hybrid schedule with 4 days in the Short Pump office and 1 remote day.

About Empower Brands:

Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Canopy Lawn Care, Bumble Roofing and Superior Fence and Rail. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's website at EmpowerFranchising.com .

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