Marketing Brand Specialist

4 weeks ago


Richmond, Virginia, United States Empower Brands Full time
Job Title: Brand Marketing Specialist

About the Role:

We are seeking a highly motivated and experienced Brand Marketing Specialist to join our team at Empower Brands. As a key member of our marketing team, you will be responsible for supporting franchise owners in the development and implementation of their local marketing plans. This is a highly consultative position that requires marketing experience and a genuine passion for helping others succeed.

Key Responsibilities:

  • Evaluate and interpret local marketing results to provide recommendations for optimal ROI.
  • Ensure consistency of the Canopy Lawn Care brand across multiple platforms.
  • Manage inventory of marketing promotional and print items.
  • Deliver in-person new franchisee training and ongoing training.
  • Work closely with the graphic design team to develop creative assets.
  • Manage workflow within Teamwork project management system.
  • Create and implement email marketing templates.
  • Write, schedule, and evaluate social media content.
  • Maximize marketing automations through CRM system.
Requirements:

  • 2-4 years' experience in the Marketing field, Agency experience preferred.
  • Bachelor's degree in marketing, communications, or business.
  • Proficiency in Microsoft office (Word, PowerPoint, Excel, Outlook).
  • Effective time management skills and ability to juggle multiple projects and deadlines.
  • Strong verbal and written communication skills.
  • Ability to work both independently and within a team environment.
  • Self-starter.
  • Strong attention to detail.
  • Energetic and enthusiastic attitude.
  • Multi-tasking capabilities.
  • Adept at learning new technology and marketing platforms.
Preferred Skills:

  • Direct mail & print (offset and digital) experience.
  • Digital marketing experience (i.e. Google Adwords, PPC, Social Media).
  • Experience with Teamwork project management system.
  • Agency or lawn care/green industry experience a plus.
  • B2C marketing experience a plus.
About Empower Brands:

Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services. We are dedicated to providing our customers with the highest quality products and services while delivering our franchise owners committed personal support, tools, and empowerment to pursue their own success.

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