Brand Marketing Specialist

2 months ago

Richmond, United States Empower Brands Full time
Brand Marketing Specialist, Canopy Lawn Care

Job Summary:

Empower Brands is looking for a high-energy and experienced marketing professional to join the brand marketing team of one of its newest emerging brands - Canopy Lawn Care. The Brand Marketing Specialist is a key member of the marketing team, responsible for supporting franchise owners at all stages of their business by providing training and ongoing guidance for the development, implementation and support of their local marketing plans.

This is a highly consultative position that requires marketing experience and someone that has genuine passion for helping others succeed. This position is a key member of the marketing team who will work closely with the Brand Marketing Manager, digital marketing team, and creative team to support both local and national initiatives.

The Brand Marketing Specialist position is best suited for self-starter marketers who can take ownership of processes, take initiative, and engage with the entire team.

This highly adaptable and organized individual will need to possess excellent presentation and speaking skills and be able to command the attention of a room and deliver a message with confidence. 2-4 years of marketing industry experience preferred. Meta expertise and certification a plus.

Essential Responsibilities:

  • Evaluate and interpret local marketing results and collaborate with the franchise owner to provide pertinent recommendations for optimal ROIs.
  • Ensure the consistency of the Canopy Lawn Care brand in all messaging across multiple platforms.
  • Manage inventory of marketing promotional and print items and place orders when needed
  • Deliver in-person new franchisee training and ongoing training
  • Work closely with the graphic design team to develop creative assets
  • Manage workflow within Teamwork project management system
  • Create and implement email marketing templates
  • Write, schedule, and evaluate social media content
  • Maximize marketing automations through CRM system
Basic Requirements:
  • 2-4 years' experience in the Marketing field, Agency experience preferred
  • Bachelor's degree in marketing, communications, or business
  • Proficiency in Microsoft office (Word, PowerPoint, Excel, Outlook)
  • Effective time management skills and the ability to juggle multiple projects and deadlines
  • Strong verbal and written communication skills
  • Ability to work both independently as well as within a team environment
  • Self-starter
  • Strong attention to detail
  • Energetic and enthusiastic attitude
  • Multi-tasking capabilities
  • Adept at learning new technology and marketing platforms
Preferred Skills:
  • Direct mail & print (offset and digital) experience
  • Digital marketing experience (i.e. Google Adwords, PPC, Social Media)
  • Experience with Teamwork project management system
  • Agency or lawn care/green industry experience a plus
  • B2C marketing experience a plus


Empower Brands provides excellent benefits including healthcare, dental, vision, matching 401k, and unlimited PTO. This is a full-time position and candidate must be located in Richmond, VA. No remote applications please. All marketing team members work on a hybrid schedule with 4 days in the Short Pump office and 1 remote day.

About Empower Brands:

Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Canopy Lawn Care, Bumble Roofing and Superior Fence and Rail. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's website at EmpowerFranchising.com .

  • Brand Marketing Specialist

    1 week ago

    Richmond, United States Empower Brands Full time

    Brand Marketing Specialist, Canopy Lawn Care Job Summary:Empower Brands is looking for a high-energy and experienced marketing professional to join the brand marketing team of one of its newest emerging brands - Canopy Lawn Care. The Brand Marketing Specialist is a key member of the marketing team, responsible for supporting franchise owners at all stages of...

  • Brand Marketing Specialist

    2 weeks ago

    Richmond, United States Empower Brands Full time

    Brand Marketing Specialist, Canopy Lawn Care Job Summary: Empower Brands is looking for a high-energy and experienced marketing professional to join the brand marketing team of one of its newest emerging brands - Canopy Lawn Care. The Brand Marketing Specialist is a key member of the marketing team, responsible for supporting franchise owners at all stages...

  • Marketing Brand Specialist

    4 weeks ago

    Richmond, Virginia, United States Empower Brands Full time

    Job Title: Brand Marketing SpecialistAbout the Role:We are seeking a highly motivated and experienced Brand Marketing Specialist to join our team at Empower Brands. As a key member of our marketing team, you will be responsible for supporting franchise owners in the development and implementation of their local marketing plans. This is a highly consultative...

  • Brand Marketing Specialist

    4 weeks ago

    Richmond, Virginia, United States Empower Brands Full time

    Job Summary:Empower Brands is seeking a highly experienced marketing professional to join the brand marketing team of Canopy Lawn Care. As a Brand Marketing Specialist, you will play a key role in supporting franchise owners by providing training and guidance for local marketing plans.This is a consultative position that requires marketing expertise and a...

  • Marketing Specialist | Brand Development and Strategy

    1 week ago

    Richmond, California, United States Commonwealth of Virginia Full time

    Brand Development and Marketing RoleAs a Marketing Specialist, you will be responsible for developing and implementing marketing strategies that drive brand growth and customer engagement. Key responsibilities include:Key Responsibilities:* Develop and execute marketing plans to achieve business objectives* Collaborate with cross-functional teams to launch...

  • Senior Brand Designer

    4 weeks ago

    Richmond, United States Joe Smith | Brand Consultancy Full time

    Joe Smith is a brand consultancy solving challenges for clients of all kinds through a people-first, brand-led approach. We develop strategic brand foundations, determine their expressions visually and verbally and bring them to life experientially for employees and customer alike. We believe that brand is the human expression of a business. And with that,...

  • Marketing Manager

    5 hours ago

    Richmond, California, United States Commonwealth of Virginia Full time

    We are seeking a Marketing Manager - Brand Development to lead our brand growth initiatives. The ideal candidate will have experience in marketing and brand development, with a strong understanding of our company's values and mission.Develop and execute brand strategies to drive business growthFoster strong relationships with cross-functional teams to ensure...

  • Marketing Assistant

    3 weeks ago

    Richmond, Virginia, United States MGN Foundation Full time

    Marketing Assistant - Brand DevelopmentWe're seeking a creative and driven Marketing Assistant to join our team at MGN Foundation. This role is perfect for someone who wants to kickstart their career in brand marketing and contribute to innovative campaigns and strategies.Key Responsibilities:Assist in the creation, execution, and monitoring of brand...

  • Brand Marketing Manager

    2 months ago

    Richmond, United States AHM Business Solutions Full time

    For those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out, we have the job for you! There are hundreds of brands out there and thousands of products and services. There is an even wider variety of companies to choose from when bringing one's brand to life. So what makes us stand out? We have...

  • Brand Marketing Manager

    2 weeks ago

    Richmond, United States A&M Ventures Full time

    For those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out, we have the job for you!  There are hundreds of brands out there and thousands of products and services. There is an even wider variety of companies to choose from when bringing one's brand to life. So what makes us stand out? We have...

  • Brand Marketing Manager

    1 day ago

    Richmond, United States A&M Ventures Full time

    For those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out, we have the job for you! There are hundreds of brands out there and thousands of products and services. There is an even wider variety of companies to choose from when bringing one's brand to life. So what makes us stand out? We have...

  • Marketing and Brand Development Manager

    3 weeks ago

    Richmond, Virginia, United States Campus Life & Style Full time

    Campus Life & Style Marketing Manager RoleWe are seeking a highly skilled Marketing Manager to join our team at Campus Life & Style. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies to promote our campus housing facilities, increase occupancy rates, and enhance the overall...

  • Content Marketing Specialist

    4 weeks ago

    Richmond, Virginia, United States Virginia Tourism Corporation Full time

    Content Marketing SpecialistWe are seeking a highly skilled Content Marketing Specialist to join our team at the Virginia Tourism Corporation. As a key member of our content marketing team, you will be responsible for creating engaging and optimized content that drives organic traffic and conversions.Key Responsibilities:Develop and implement a content...

  • Marketing Specialist

    2 weeks ago

    Richmond Heights, Virginia, United States Henrico County Virginia Full time

    Job Description: As a Marketing Specialist, you will be responsible for developing and implementing marketing campaigns to increase brand awareness and drive sales. This role requires a strong understanding of marketing principles and the ability to work collaboratively with the sales team to achieve business objectives.Key Responsibilities:Develop and...

  • Product Marketing Manager

    4 weeks ago

    Richmond, Virginia, United States Capital One Full time

    Product Marketing Manager - BrandCapital One is seeking a seasoned Product Marketing Manager to drive business goals for Capital One Slingshot. The Product Marketing charter makes our product lines successful in the market and with customers.Key Responsibilities:Develop a detailed understanding of your product's sales funnel, personas, industries, and use...

  • Brand Ambassador

    6 months ago

    Richmond, United States Sandpiper Productions Full time

    About us Join our team of professionals and apply for our elite brand ambassador job in Virginia and be part of something great! Starting pay $30.00/hour. Female-owned and known for our professionalism and progressive approach, we specialize in consumer activation and beverage marketing throughout the United States. Our commitment to redefining industry...

  • Digital Marketing Strategist

    3 weeks ago

    Richmond, California, United States Empower Brands Full time

    Digital Marketing SpecialistThe Digital Marketing Strategist will work closely with the franchise owners across our family of brands at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their local online marketing strategies.This is a highly consultative and strategy-focused...

  • Student Brand Ambassador

    4 weeks ago

    Richmond, Virginia, United States Red Bull Full time

    As a Red Bull Student Marketeer, you will be responsible for building and executing smart sales & marketing plans to increase brand awareness and product consumption within the student community.Key responsibilities include:Representing the brand in a premium way through product sampling and answering consumer questionsGrowing the user base by inviting...

  • Field Marketing Manager

    2 weeks ago

    Richmond, United States Higher Recruitment, Inc. Full time

    Position SummaryOur client is looking for an experienced and motivated Manager, Field Sales and Marketing to lead a team of B2C Field Sales and Marketing Specialists. This role will focus on driving local sales initiatives and field marketing efforts to grow market share and increase brand awareness across our clients residential fiber markets. You will work...

  • Field Marketing Manager

    2 weeks ago

    richmond, United States Higher Recruitment, Inc. Full time

    Position SummaryOur client is looking for an experienced and motivated Manager, Field Sales and Marketing to lead a team of B2C Field Sales and Marketing Specialists. This role will focus on driving local sales initiatives and field marketing efforts to grow market share and increase brand awareness across our clients residential fiber markets. You will work...