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Marketing Leader for Healthcare and Life Sciences

2 months ago

Seattle, Washington, United States Amazon Full time
About the Role

We are seeking a seasoned marketing leader to join our team at Amazon as the Head of Industry Marketing and Strategy for Healthcare and Life Sciences. As a key member of our industry marketing team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and customer engagement in the HCLS industry.

Key Responsibilities
  1. Develop and Execute Industry Marketing Strategy

Develop and execute a marketing strategy that aligns with Amazon's business objectives and resonates with HCLS customers and partners. This includes defining industry-specific messaging, content, and campaigns that showcase Amazon's solutions and value proposition.

Lead a Team of Marketing Experts

Lead a team of marketing experts who will work together to develop and execute marketing campaigns, create industry-specific content, and engage with HCLS customers and partners.

Collaborate with Cross-Functional Teams

Collaborate with cross-functional teams, including sales, business development, product marketing, and engineering, to ensure alignment and effective execution of marketing strategies.

Measure and Optimize Marketing Performance

Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and optimize marketing strategies to achieve business objectives.

Requirements
  1. 15+ Years of B2B Marketing Experience

Minimum 15 years of experience in B2B marketing, with a proven track record of developing and executing successful marketing strategies that drive business growth and customer engagement.

Industry Expertise in HCLS

Deep understanding of the HCLS industry, including its trends, challenges, and customer needs.

Leadership and Team Management

Proven leadership and team management skills, with experience in hiring, developing, and managing high-performing teams.

Communication and Collaboration

Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.

Analytical and Problem-Solving Skills

Strong analytical and problem-solving skills, with the ability to analyze complex market and customer dynamics and develop effective marketing strategies.

Preferred Qualifications
  1. Marketing Experience in HCLS

Experience in marketing technology solutions to HCLS companies, with a focus on developing and executing industry-specific marketing campaigns.

Account-Based Marketing Experience

Experience in account-based marketing, with a focus on developing and executing targeted marketing campaigns to HCLS customers and partners.

Partner Marketing Experience

Experience in partner marketing, with a focus on developing and executing joint marketing campaigns with HCLS partners and vendors.

About Amazon

Amazon is a global leader in cloud computing, e-commerce, and digital media. We are committed to innovation, customer obsession, and operational excellence. Our industry marketing team is dedicated to helping customers and partners succeed in the HCLS industry, and we are seeking a seasoned marketing leader to join our team.