Digital Marketing Executive

3 days ago


Richmond, Virginia, United States Puttery Full time

Drive Shack Inc., a leading company in the golf-related leisure and entertainment industry, is seeking a talented Digital Marketing Manager to spearhead our digital marketing strategy. This exciting opportunity allows you to utilize your expertise in navigating the digital landscape and passion for social media engagement to enhance brand awareness, nurture online community growth, and drive website traffic and customer acquisition.

About Puttery

Puttery offers a unique twist on traditional putting with challenging holes and immersive settings. Guests can enjoy curated culinary delights, inventive craft cocktails, and great music in a vibrant bar area. With a focus on competitive socializing and cutting-edge auto-scoring technology, Puttery provides an unforgettable experience for all.

Job Description

The successful candidate will be responsible for developing and overseeing the implementation of a comprehensive digital marketing strategy, integrating strong social media management to achieve business and marketing objectives. Key responsibilities include:

  • Strategic Leadership: Develop and oversee the implementation of a comprehensive digital marketing strategy, integrating strong social media management to achieve business and marketing objectives.
  • Digital Channel Oversight: Direct the company's digital presence across all channels, including website management, email marketing, digital advertising, and a robust social media strategy encompassing content creation, regular engagement, and follower growth.
  • Collaboration and Alignment: Work with key stakeholders to harmonize digital initiatives with broader marketing strategies and company goals.
Requirements

To succeed in this role, you will require:

  • A bachelor's degree in Marketing, Digital Technologies, or a related field.
  • Demonstrable experience as a Digital Marketing Manager with a strong emphasis on social media management or digital advertising.
  • Expertise in utilizing website analytics tools (e.g., Google Analytics) and familiarity with Google AdWords.
  • A comprehensive understanding of social media platforms, trends, and analytics tools, with a proven track record of growing followers and engagement.
  • Experience in executing email marketing and digital advertising campaigns with a focus on optimization and ROI.
  • Creativity merged with analytical prowess to drive marketing success.
Benefits

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience. Additional benefits include:

  • Comprehensive medical, dental, and vision coverage.
  • 401(k) plan with company match.
  • Employee Assistance Program.
  • Flexible PTO and more.
About Us

At Drive Shack Inc., we are committed to providing equal employment opportunities and fostering a workplace free from discrimination and harassment. We do not discriminate based on any legally protected characteristics, including race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information, or veteran status. Join us in shaping the future of digital marketing and enhancing the online presence of Puttery



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