Senior Manager, Events Coordinator
4 days ago
Event Strategy and Execution Specialist
We are seeking an experienced Event Strategy and Execution Specialist to join our team at Laudio, Inc. in Boston, MA.
This is a full-time exempt position that requires 10-15% travel.
The ideal candidate will have at least 4 years of experience in events and marketing with a strong background in healthcare.
About the Role:
This Senior Manager, Events role plays a key part in Laudio's go-to-market strategy, driving brand awareness and growth through a top-notch events program.
You will be responsible for planning and executing industry events and the annual thought leadership conference, The Leadership Innovation Exchange (LINE).
This involves collaborating closely with cross-functional teams, engaging with clients, prospects, partners, and external parties, and managing event-related components of the marketing budget.
Responsibilities:
- Develop, manage, and execute the company's industry events program:
- Build annual event plans aligned with company goals and focused on ROI analysis
- Plan and manage individual events with a proactive approach, creative strategies, close attention to detail, and a commitment to excellence
- Develop event promotion plans across channels and coordinate with the marketing team to integrate them with broader marketing plans
- Collaborate with sales on lead management processes to maximize conversion
- Meet/exceed quarterly and annual goals for lead generation and pipeline growth from events
- Communicate event plans and outcomes to senior leadership and the broader company
- Lead the planning and execution of Laudio's LINE conference:
- Develop comprehensive project plans for the annual event and manage effectively to associated deadlines
- Manage all aspects of the planning, promotion, and delivery of the event
- Partner successfully with senior leadership, marketing, sales, client, and product teams on agenda development, speaker identification/recruitment, and general attendee recruitment
- Lead speaker communication and prep efforts to ensure speakers stay informed and prepared
- Drive the evolution of the LINE branding and website
- Manage Laudio's event speaking strategy and submissions:
- Coordinate speaking submission calendar and submissions proactively to hit deadlines
- Propose session topics and speakers, partnering with sales and client engagement on client/prospect engagement when relevant
- Work with event partners to identify and maximize speaking opportunities
- Track and report on results:
- Monitor progress against event-specific goals and monthly, quarterly, and annual event program goals, adjusting strategies as needed
- Provide regular, standardized, and accurate reports to senior leadership
- Manage the marketing events budget:
- Manage and track event-related components of the marketing budget
Requirements:
- Bachelor's degree required
- 10+ years in marketing with at least 4 years in events
- Healthcare experience required; health system experience a plus
- Experience leading planning for an organization's own annual thought leadership conference, client summit, or comparable event
- Ability to operate successfully in a fast-paced startup environment, managing multiple high-priority work streams simultaneously
- Strong analytical skills, with experience reporting results clearly and accurately to senior-level audiences
- Excellent communication and interpersonal skills
- Exceptional project planning/management skills and attention to detail
- Dedication to event best practices and high-quality deliverables that meet brand standards
- Significant experience using HubSpot and other key marketing tools
Salary: $120,000 - $150,000 per year, depending on experience.
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