Senior Manager, Events Coordinator

4 days ago


Boston, Massachusetts, United States Laudio, Inc. Full time

Event Strategy and Execution Specialist

We are seeking an experienced Event Strategy and Execution Specialist to join our team at Laudio, Inc. in Boston, MA.

This is a full-time exempt position that requires 10-15% travel.

The ideal candidate will have at least 4 years of experience in events and marketing with a strong background in healthcare.

About the Role:

This Senior Manager, Events role plays a key part in Laudio's go-to-market strategy, driving brand awareness and growth through a top-notch events program.

You will be responsible for planning and executing industry events and the annual thought leadership conference, The Leadership Innovation Exchange (LINE).

This involves collaborating closely with cross-functional teams, engaging with clients, prospects, partners, and external parties, and managing event-related components of the marketing budget.

Responsibilities:

  • Develop, manage, and execute the company's industry events program:
    • Build annual event plans aligned with company goals and focused on ROI analysis
    • Plan and manage individual events with a proactive approach, creative strategies, close attention to detail, and a commitment to excellence
    • Develop event promotion plans across channels and coordinate with the marketing team to integrate them with broader marketing plans
    • Collaborate with sales on lead management processes to maximize conversion
    • Meet/exceed quarterly and annual goals for lead generation and pipeline growth from events
    • Communicate event plans and outcomes to senior leadership and the broader company
  • Lead the planning and execution of Laudio's LINE conference:
    • Develop comprehensive project plans for the annual event and manage effectively to associated deadlines
    • Manage all aspects of the planning, promotion, and delivery of the event
    • Partner successfully with senior leadership, marketing, sales, client, and product teams on agenda development, speaker identification/recruitment, and general attendee recruitment
    • Lead speaker communication and prep efforts to ensure speakers stay informed and prepared
    • Drive the evolution of the LINE branding and website
  • Manage Laudio's event speaking strategy and submissions:
    • Coordinate speaking submission calendar and submissions proactively to hit deadlines
    • Propose session topics and speakers, partnering with sales and client engagement on client/prospect engagement when relevant
    • Work with event partners to identify and maximize speaking opportunities
  • Track and report on results:
    • Monitor progress against event-specific goals and monthly, quarterly, and annual event program goals, adjusting strategies as needed
    • Provide regular, standardized, and accurate reports to senior leadership
  • Manage the marketing events budget:
    • Manage and track event-related components of the marketing budget

Requirements:

  • Bachelor's degree required
  • 10+ years in marketing with at least 4 years in events
  • Healthcare experience required; health system experience a plus
  • Experience leading planning for an organization's own annual thought leadership conference, client summit, or comparable event
  • Ability to operate successfully in a fast-paced startup environment, managing multiple high-priority work streams simultaneously
  • Strong analytical skills, with experience reporting results clearly and accurately to senior-level audiences
  • Excellent communication and interpersonal skills
  • Exceptional project planning/management skills and attention to detail
  • Dedication to event best practices and high-quality deliverables that meet brand standards
  • Significant experience using HubSpot and other key marketing tools

Salary: $120,000 - $150,000 per year, depending on experience.



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