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Media Investment Specialist

2 months ago

Birmingham, Michigan, United States Zenith Full time
Job Description

**About Zenith**

Zenith is a leading marketing agency that focuses on delivering exceptional results for our clients. Our team is dedicated to creating a winning culture and we're proud to have a 91% employee satisfaction rate. We're committed to helping our clients achieve commercial marketing success and we're constantly striving to improve our services.

**Job Overview**

We're seeking a highly skilled National Video Media Buyer to join our team. As a National Video Media Buyer, you will be responsible for negotiating and purchasing National Video media buys, maintaining current knowledge of marketplace conditions, and project delivery for inventory against relevant target demographics.

**Key Responsibilities**

  • Oversee, train, and mentor Assistant Negotiators
  • Mentor media trainees within the group
  • Negotiate and purchase National Video scatter/upfront activity
  • Maintain current knowledge of marketplace conditions through network meetings and trade publications
  • Project delivery for inventory against relevant target demographics
  • Steward media schedules adhering to each client's buying guidelines
  • Help oversee timeline and execution of added value opportunities
  • Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
  • Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for underdelivery
  • Contribute to post-analysis reports
  • Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines
  • Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded
  • Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions
  • Assist in development of cost per points, competitive checks, and group projects

**Requirements**

  • B.A. or B.S. in Marketing, Advertising, or related field
  • Agency experience highly preferred
  • 1+ years of experience working in a national media investment buying environment
  • Experience negotiating TV dayparts and online video
  • Strong negotiating and presenting skills
  • Excellent communication, organizational, and analytical skills
  • Detail-oriented, able to multi-task, and work well under tight deadlines in a fast-paced environment
  • Proficiency in MS Word, Excel, and PowerPoint. Experience with Media Ocean software (DDS, MBOX) preferred