Associate Director, Media Strategy
4 weeks ago
At Publicis Groupe, we're seeking a talented Associate Director, Media Strategy to lead our media planning and strategy functions for a high-profile account.
Job Summary:The Associate Director, Media Strategy will be responsible for developing and executing media plans that drive business outcomes for our clients. This role will lead a team in the development, execution, and stewardship of media plans, leveraging experience, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs.
Key Responsibilities:- Implement effective marketing strategies and lead all day-to-day aspects of planning across multiple campaigns
- Develop planning objectives that align with and elevate the client's marketing and business goals
- Act as the cross-team leader, integrating all aspects of media to define and execute campaigns
- Establish and grow client relationships by demonstrating an understanding of industry and client business issues
- Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
- Supervise, train, and develop skills of Assistants, Planners, and Supervisors by managing workload, delegating responsibilities, and checking work for accuracy
- Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management
- Oversee the process and procedure for client set up, billing, and all administrative functions
- Responsible for managing projects and resources for all aspects impacting the client's business
- Participate in the recruitment and selection of junior staff
- Mentor and guide direct reports to ensure proper education for advancement
- Lead by example assisting in all levels of the planning and activation process
- Effectively communicate across all levels and be willing to adopt new skills
- Detailed awareness of media landscape, trends, challenges, and competition
- Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business
- B.A. or B.S., preferably in Marketing, Advertising, or related field
- 6+ years of media planning experience
- 2+ years of experience managing junior staff
- Agency experience highly preferred
- Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
This is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.
All your information will be kept confidential according to EEO guidelines.
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