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4 weeks ago
Zenith, a leading media agency, seeks a seasoned professional to drive investment and activation across TV, CTV, Digital, OOH, and Radio. The ideal candidate will possess a deep understanding of media channels, marketplace dynamics, and KPIs.
Key Responsibilities- Lead investment and activation strategies across all channels
- Manage a team of high-performing professionals on media industry best practices, negotiation skills, and crafting elevated media narratives
- Drive innovation through determination and ability to push boundaries with partners
- Possess intimate knowledge of enterprise-level business priorities and challenges, consumer habits and touchpoints, and up-to-date consumption trends across all channels
- Deliver on annual cost guarantee through aggressive negotiations and solution-oriented savings approach
- Broker large-scale partnerships in the form of industry-best Upfront investments, JBPs, etc.
- Liaise between media and creative on both agency side and client side
- Develop go-to-market strategy and budget allocation based on deep knowledge of media channels, marketplace dynamics, KPIs
- Advise clients and direct reports on marketplace conditions, media inflation projections, and first-to-market opportunities
- Compile and deliver presentations on both high-level and campaign tactical media recommendations in high-stakes, dynamic settings
- Leverage deep connections with major players at media networks and publishers on behalf of clients
- Craft knowledgeable and relevant POVs that assess media opportunities with an innovation-first mindset
- Play a leading role in all aspects of campaign management, including partner liaison and delivery
- Oversee all aspects of activation from buying to trafficking, to posting to reporting, to billing reconciliation
- Serve as point of escalation across all investment and marketplace matters
- B.A. or B.S. in Marketing, Advertising, or related field
- Agency experience highly preferred
- Sports experience highly preferred
- 12+ years of experience working in media investment buying environment
- Experience negotiating larger upfront deals, JBPs
- Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-through skills
- Must have strong analytical, research, and quantitative skills
- Must be hard-working, resourceful, and thrive in a fast-paced environment