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Senior Investment Director

4 weeks ago


Birmingham, Michigan, United States Zenith Full time
Job Overview

Zenith, a leading media agency, seeks a seasoned professional to drive investment and activation across TV, CTV, Digital, OOH, and Radio. The ideal candidate will possess a deep understanding of media channels, marketplace dynamics, and KPIs.

Key Responsibilities
  • Lead investment and activation strategies across all channels
  • Manage a team of high-performing professionals on media industry best practices, negotiation skills, and crafting elevated media narratives
  • Drive innovation through determination and ability to push boundaries with partners
  • Possess intimate knowledge of enterprise-level business priorities and challenges, consumer habits and touchpoints, and up-to-date consumption trends across all channels
  • Deliver on annual cost guarantee through aggressive negotiations and solution-oriented savings approach
  • Broker large-scale partnerships in the form of industry-best Upfront investments, JBPs, etc.
  • Liaise between media and creative on both agency side and client side
  • Develop go-to-market strategy and budget allocation based on deep knowledge of media channels, marketplace dynamics, KPIs
  • Advise clients and direct reports on marketplace conditions, media inflation projections, and first-to-market opportunities
  • Compile and deliver presentations on both high-level and campaign tactical media recommendations in high-stakes, dynamic settings
  • Leverage deep connections with major players at media networks and publishers on behalf of clients
  • Craft knowledgeable and relevant POVs that assess media opportunities with an innovation-first mindset
  • Play a leading role in all aspects of campaign management, including partner liaison and delivery
  • Oversee all aspects of activation from buying to trafficking, to posting to reporting, to billing reconciliation
  • Serve as point of escalation across all investment and marketplace matters
Requirements
  • B.A. or B.S. in Marketing, Advertising, or related field
  • Agency experience highly preferred
  • Sports experience highly preferred
  • 12+ years of experience working in media investment buying environment
  • Experience negotiating larger upfront deals, JBPs
  • Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-through skills
  • Must have strong analytical, research, and quantitative skills
  • Must be hard-working, resourceful, and thrive in a fast-paced environment