Digital Media Specialist

2 weeks ago


Evanston, Illinois, United States L2TMedia Full time
Job Title: Digital Media Specialist

Join L2TMedia, a premier digital marketing company, as a Digital Media Specialist. We are seeking a highly motivated and detail-oriented individual to manage paid search campaigns on Google and other platforms.

Job Summary

The Digital Media Specialist will be responsible for creating and managing paid search campaigns to achieve client business objectives. This includes managing digital media campaigns to achieve performance goals, supporting sales teams, and tracking and analyzing paid search performance.

Key Responsibilities
  • Achieve client business objectives through execution of digital media strategies.
  • Manage digital media campaigns to achieve performance goals of clients via Google Ads.
  • Support efforts of sales teams through identification, validation, and analysis of opportunities for increased performance and upsells.
  • Track, manage, and allocate monthly budgets for client accounts.
  • Perform ongoing ad copy and keyword discovery, expansion, and optimization.
  • Track, report, and analyze paid search performance. Support communication of account performance on a monthly basis.
  • Execute tests, collect and analyze data, identify trends, and insights in order to demonstrate results and potential of new tools and technologies.
  • Work collaboratively with the Digital Media team and with other departments to track issues, coordinate tasks, and proactively find solutions.
Requirements
  • Bachelor's Degree in Advertising, Marketing, Communications, Business Administration, or equivalent.
  • 1-2 years of experience working within a high volume of Google Ads campaigns.
  • Google AdWords Certification.
  • Ability to learn multiple new platforms.
  • Proficient with Microsoft Office and Google Suite.
  • Exceptional verbal and written communication skills.
  • Effective communication and collaboration with the sales, account management, and delivery teams.
  • Strong attention to detail, problem-solving, and analytical skills.
  • Ability to manage time and multiple tasks to meet competing deadlines.
  • Ability to translate technical aspects of digital campaign management into customer-facing business language.
  • Ability to flourish in a rapidly paced, fast-moving technology work environment.
  • Self-directed and effective working independently, yet able to contribute effectively to a high-performance team.
Preferred Skills
  • Contributor to bigger team picture (understands how their role impacts overall company goals and makes a contribution to their goals for overall company success).
  • Experience with Google Display campaigns.
  • Experience with Google Analytics and Tag Manager.
  • Experience within the marketing or automotive industry.

L2TMedia is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.

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