Strategic Sales Executive

7 days ago

Evanston, Illinois, United States L2TMedia Full time
Job Summary

The Strategic Sales Executive is responsible for developing and executing market strategies to earn new business and advise current customers to maximize revenue. This role will drive business from the country's largest dealer groups and within OEM certified programs.

Responsibilities

* Plan strategically for growth of your books of business by understanding market potential for an existing customer list and ability to maximize share within the current book.
* Identify your prospect targets based on your current relationships, L2TMedia's OEM programs and your referral network and execute tightly against that plan
* Be a resource for the Marketing Team, providing information and individual client success and areas for improvement, and assist with successful implementation of objectives
* Clearly communicate with cross functional teams to give visibility into the marketplace to help product development
* Conduct reviews with clients to ensure negative performance trends are identified and rectified and positive trends are communicated
* Continuously review the existing account portfolios to enable better and more focused day-to-day customer relationship management via your partner Customer Success Team member or yourself
* Effectively transition accounts to Customer Success Team members to maximize revenue creation opportunities and minimize customer cancellations
* Engage with the fast-paced environment and think strategically to build business and problem solve
* Exceptional understanding of sales methodology to approach and uncover needs and upsell current customers / new prospects and present L2TMedia solutions
* Generate profitable new business, focusing on a high average deal size on every sale
* Identify your prospect targets based on your current relationships/book of business, L2T's OEM programs and your referral network and execute tightly against your account plan
* Leverage account plan to grow your book of business by understanding market potential for an existing customer and aim to maximize share of groups within the current book
* Maximize L2TMedia's market share within our certified OEM programs (FCA, Mazda, and Acura)
* Monitor / Identify and work with at-risk accounts to create appropriate action plans
* Proactively monitor and analyze account performance and trends to determine adjustments to dealer expectations, goals, and objectives. Share feedback internally and serve as a leader within the organization to help improve overall business processes
* Research, communicate and discuss industry issues and trends with customers and prospects to show credibility
* Respond to client escalations and communicate Customer Success Team with dealership facts identified during in-field visits
* Ride-along with new sales hires demonstrating the L2TMedia way of selling and maintaining accounts in the field
* Use strong technical and business development skills to increase your customer's utilization of current products/technology as well as sales of new technologies as they are released

Requirements

* 3-4 years of experience selling to franchise automotive dealers
* 2+ years of experience selling Paid Search advertising
* 1-2 years of experience in Digital Media platforms, specifically with Google Analytics, Google Ad Network, Microsoft Ads, SEO, Facebook
* Ability to translate technical aspects to customer facing business language
* Proven track record of flawless execution and attention to detail
* Strong computer skills (Word, Excel, PowerPoint, Outlook)
* Mastery of Google Analytics & Google Ad Network
* Strong ability to understand a Digital Media report and translate it to a dealer
* Strong ability to understand Google Analytics trends and communicate the details of it to a dealer
* Strong ability to understand complex technology and explain their benefit to the client
* Communication skills (clarity, tone / convey information in an organized, efficient manner that is suitable for the audience in both written and verbal communication)

Work Environment

This is a remote position, but US residency is required. The average amount of time traveling is 60% to 70% for this role and the SAM is to manage up to 35 in-person meetings per month. When not driving or flying, SAM's are expected to sit in front of a computer 8 hours/day making and logging calls, logging all call information into Salesforce, doing client research, compiling data for client reports, creating detailed reports of digital marketing for approx 20 clients. SAM's are expected to make on average 25/30 calls per day to clients and prospective clients when traveling and an average of 50 per day on office days. SAM's are expected to set up and conduct 8 to 10 Dealer Client meetings per week which can take place in-person and via teams.

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