Digital Marketing Specialist

4 weeks ago


Evanston, Illinois, United States L2TMedia Full time

At L2TMedia, we're seeking a highly skilled Digital Marketing Specialist to join our team. As a Senior Paid Search Expert, you'll be responsible for managing the delivery of Paid (PPC) marketing campaigns in all major search platforms.

This role will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC, and conversions.

Key Responsibilities:

  • Manage PPC (pay per click) campaigns, including strategy, planning, and daily execution.
  • Implement testing strategies to continually identify optimization levers, enhance learning, and improve campaign performance.
  • Monitor results, analyze key website metrics, and provide recommendations and strategies for continued campaign improvement.
  • Exceed client expectations and performance goals on a daily basis.

Requirements:

  • Bachelor's degree
  • Minimum 2 years PPC experience. Google Adwords experience and Adwords certification preferable
  • Ability to juggle a large number of tasks at once and produce work on a timely basis
  • Excellent communications and organizational skills

As a team player, you'll work closely with other L2TMedia PPC specialists to ensure shared learnings of new industry trends and best practices.

We're looking for someone who is passionate about the search engine marketing space and stays up-to-date with industry news, attends relevant seminars, and participates in web conferences.



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