Marketing Demand Strategist

7 days ago

Charlotte, North Carolina, United States Finexio Full time
Job Overview

Finexio stands at the forefront of Accounts Payable Payments as a Service, revolutionizing the embedded payments landscape for business-to-business transactions. Our mission is to streamline the B2B payment process, integrating electronic payment solutions and cash flow enhancement directly into clients' accounts payable and procurement systems.

Our aspiration is to create an environment where finance leaders focus solely on the 'what' of payments, while Finexio's technology expertly manages the 'how' and 'when'.

With an impressive annual revenue growth exceeding 100%, we are a prominent disruptor in the B2B Payments and Fintech sector. Finexio has successfully secured over $65 million in funding, supported by esteemed investors such as JP Morgan, Discover, NBH Bank, Mendon Venture Partners, and Valley Bank. These investors not only believe in our mission and technology but also actively engage as customers and partners.

Position Summary

As the Demand Generation Manager, you will play a pivotal role in fostering marketing excellence and innovation within our leading FinTech organization. Operating at the crossroads of strategy and execution, you will manage Demand Generation operations and spearhead initiatives that drive business growth. This remote position provides a unique opportunity to influence the future of our marketing function, contributing to our goal of transforming the financial sector.

Reporting directly to the VP of Marketing, you will be an innovative thinker and creative problem solver with expertise in demand generation and content creation, capable of executing effectively in a fast-paced, dynamic startup environment. The ideal candidate will possess proven abilities in identifying opportunities and delivering results in lead generation, content marketing, and partner marketing. Proficiency in both digital and traditional marketing, along with exceptional verbal and visual communication skills, is essential. The successful applicant will be a collaborative team player who thrives in a rapidly evolving company and embraces the challenges of the B2B SaaS marketplace.

Key Responsibilities:

  • Implement comprehensive digital marketing strategies across various channels, including Paid Search (Google, Bing), Paid Social (LinkedIn, Twitter), Display (Google, native), Webinars, and Events.
  • Develop a marketing campaign calendar targeting specific prospect profiles to significantly increase website, social media, and landing page traffic, generating a growing number of Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs) monthly. Analyze and report on the ROI and effectiveness of each initiative.
  • Design and distribute monthly newsletters for clients and prospects, aiming to double the quality prospect mailing lists.
  • Enhance and optimize all web conversion points to facilitate the quickest engagement path with Sales for suitable leads. Monitor and report on targeted list engagement, lead management, lifecycle stage progression, and generated opportunities.
  • Plan and execute Account-Based Marketing (ABM) campaigns for targeted accounts monthly. Ensure collection, organization, reporting, and action on daily website visitor data.
  • Create and manage partner-focused content for our website, email communications, social media posts, and advertising. Content types include emails, blogs, social posts, one-pagers, case studies, solution brochures, and infographics utilizing industry statistics.
  • Develop and oversee a demand generation strategy and execution plan (both online and offline), including hands-on management of all components. This must encompass the creation, management, and hosting of one digital event monthly (primarily webinars).
  • Monitor current budget expenditures and performance reporting for all demand generation activities. Recommend and allocate measurable digital marketing expenditures (primarily paid search and paid social).
  • Stay informed on industry market trends and developments to drive content strategy topics – webinars, whitepapers, blog posts, etc.
  • Manage internal and external resources and relationships to achieve marketing objectives.
  • Track and report on agreed key performance indicators (KPIs) and metrics.
  • Enhance processes and improve the implementation of our demand generation operations systems.
  • Provide strategic insights to senior management through compelling reporting and storytelling.
  • Lead initiatives aimed at enhancing customer experience.
  • Ensure adherence to regulatory requirements.

Qualifications:

  • Bachelor's degree or equivalent relevant experience in demand generation.
  • Expertise in and experience with HubSpot Marketing Hub; current HubSpot Certifications are preferred.
  • In-depth knowledge of email marketing, copywriting, list management, privacy protection regulations, and workflow automation.
  • Strong familiarity with ZoomInfo Marketing OS and email marketing best practices, including privacy control protocols.
  • Ability to set up Salesforce Marketing Campaigns and generate Salesforce Reports for tracking marketing-influenced SALs, SQLs, and Opportunities.
  • Preferred experience in Fintech or Payments email and/or content marketing.
  • Strong leadership and management capabilities.
  • Excellent communication and interpersonal skills.
  • Demonstrated success in driving marketing excellence and efficiency.
  • Ability to manage multiple priorities and meet deadlines.
  • Strong analytical and problem-solving abilities.
  • Capacity to thrive in a fast-paced, dynamic environment.
  • Sense of ownership and pride in performance and its impact on the company's success.
  • Critical thinking and problem-solving skills.
  • Team-oriented mindset.
  • Effective time-management skills.

Benefits:

Why You Will Appreciate Working at Finexio:

  • Culture: We are a humble, client-first team focused on collaborative, data-driven success.
  • Speed: We embrace rapid innovation, welcome new ideas, and provide opportunities to push your limits.
  • Growth: We are rapidly expanding into new markets, launching new services, and building a world-class organization.

What We Provide:

  • The opportunity to work in a fast-paced startup environment alongside experienced industry leaders.
  • An environment that allows you to explore the latest technologies and make a tangible impact.
  • Employee Engagement – Regular virtual team-building activities and team lunches.
  • Competitive salary and equity options.
  • Comprehensive medical, dental, and vision coverage.
  • Unlimited Vacation Policy.

Compensation: $90,000 - $105,000 + equity.

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