Marketing Coordinator

5 hours ago

West Palm Beach, Florida, United States Ironwear Full time
Job Description

We are seeking a highly skilled and creative Marketing Coordinator to support our marketing department across various channels and platforms. The ideal candidate will be involved in all facets of our marketing initiatives, including marketplaces, e-commerce, social media, copy and content writing, digital marketing, email marketing, photography, and tradeshows and events.

Key Responsibilities:

  • Marketplaces: Maintain and optimize our presence on marketplaces such as Amazon and Walmart, including product listings and promotions.
  • eCommerce Site: Manage our website's eCommerce platform, ensuring accurate product listings and a seamless user experience.
  • Social Media: Create and manage content for our social media channels, engage with our audience, and monitor social media trends.
  • Copy & Content Writing: Assist in creating compelling and engaging content for various marketing channels, including product descriptions, social descriptions, blog posts, and promotional materials.
  • Digital Marketing: Support digital marketing efforts, including SEO, PPC, and online advertising campaigns.
  • Email Marketing: Assist in the creation, execution, and analysis of email marketing campaigns to engage and grow our customer base.
  • Photography: Coordinate and execute product photography sessions, ensuring high-quality images and video for marketing materials.
  • CRM Management: Ensure the database is clean, up-to-date, and ready to use.
  • Tradeshows & Events: Assist with planning and coordinating various in-person tradeshows and events for the company.

Requirements:

  • Proficiency with the Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign) for content creation.
  • Proficiency with Microsoft Office or Google Workspace.
  • Proficiency in communication and the written word, with a keen eye for detail.
  • Familiarity with analytical and advertising tools for social media platforms.
  • Understanding of social media platforms and requirements: Facebook, Instagram, LinkedIn, TikTok.
  • Familiarity with marketplaces such as Amazon (Seller Central and/or Vendor Central), Walmart, eBay, etc.
  • Familiarity with eCommerce platforms such as Shopify, Magento, BigCommerce, etc.
  • Understanding of digital marketing principles.
  • Knowledge of marketing automation tools.
  • Familiarity with email marketing platforms such as Klaviyo, MailChimp, Constant Contact, Litmus, etc.
  • Knowledge of email marketing best practices, segmentation, and personalization strategies.

Benefits:

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Paid Time Off (Vacation, Sick & Public Holidays)

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