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Director of Public Relations and Communications
1 month ago
We are seeking a highly skilled and experienced Director of Public Relations and Communications to join our team at Bloom Nutrition. As a key member of our leadership team, you will be responsible for developing and implementing PR and communication strategies that align with our business objectives and enhance our brand visibility.
Key Responsibilities:
- Develop and implement PR and communication strategies that align with business objectives and enhance brand visibility.
- Build and maintain strong relationships with media contacts, editors, influencers, and thought leaders to secure ongoing positive coverage.
- Craft and pitch compelling stories to national, regional, and trade outlets that resonate with key audiences.
- Partner with and manage external PR agency to execute buzzworthy news & moments
- Manage media requests, interviews, and press inquiries, ensuring consistent and cohesive messaging.
- Manage PR send-outs, including media kits, PR packages, and product samples, ensuring they're delivered on time and in line with brand standards
- Lead crisis communication efforts, including preparing statements and managing real-time responses during high-pressure situations.
- Oversee the development and distribution of press releases, media kits, and communication materials.
- Collaborate with internal teams on corporate messaging, executive speeches, and internal communication strategies.
- Identify and execute expert and media partnerships
- Identify, develop and submit awards in relevant thought leadership and product categories
- Monitor media coverage, analyze PR campaign performance, and provide insights and recommendations for future initiatives.
- Stay on top of cultural trends, media shifts, and competitor activities to ensure the brand remains relevant and cutting-edge.
Requirements:
- Experience managing PR campaigns across digital, print, and broadcast media.
- Strong network of media, influencer, and talent contacts; experience with PR agency collaboration is a plus.
- Proven track record of securing high-impact media placements and driving brand awareness.
- Experience managing PR send-outs, including media kits, influencer packages, and product samples.
- Minimum 5-7 years of experience in public relations, communications, or a related field, preferably in CPG.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong leadership skills and experience managing teams.
- A self-starter with the ability to work independently as well as collaboratively.
What We Offer:
- Fun and inclusive work environment with a super collaborative team.
- Access to Company Insurance (Health, Dental, Vision)
- Company-wide events
- 401(k) plan that the company matches because your future should bloom as well.
- Generous PTO because work-life balance is important.
- A brand new company laptop (yes, it's Apple).
- Access to all the Bloom supplements and swag so you can bloom into your best self