USA Marketing and Communications Specialist

3 hours ago


Reston, Virginia, United States Public Sector Network Full time
Job Description

About Public Sector Network:

Public Sector Network is a social learning platform that helps governments collaborate and work together for better outcomes. Our community spans all tiers of government and public services, allowing members to network, benchmark, and share best practices.

About the Role:

This role is responsible for marketing Public Sector Network's key communities, reporting to the Regional Marketing Director. You will contribute to the success of our USA event portfolio, working with a passionate and committed sales and marketing team.

  • Develop comprehensive marketing strategies for events and bespoke offerings.
  • Compile lists of prospective client businesses using directories and other sources.
  • Assist with list research and graphic design team management.
  • Meet with clients to establish and act on selling opportunities.
  • Assess customer needs and recommend goods and services through email communications.
  • Monitor customer needs and competitor activity, reporting developments to influence sales management and business strategy.
  • Follow up with attendees to ensure satisfaction and provide feedback.
  • Execute campaigns through HubSpot, including email, data segmentation, social media, and SEO.
  • Create and maintain event websites and landing pages in WordPress.
  • Collaborate with production, sales, and operations teams to execute campaign strategies.
  • Liaise with clients on marketing strategy and delivery of bespoke products.
  • Help drive membership through the promotion of membership offerings.

General Duties Include:

  • Support the Company's social purposes at work.
  • Be a positive part of the Company's culture and help it grow.
  • Act ethically, kindly, and respectfully to every fellow employee, customer, and supplier.
  • Take responsibility for taking action, asking questions, getting answers, and making decisions.

What We Offer:

  • A flexible and fully remote working environment.
  • The opportunity to excel in a growth environment with potential to progress.
  • A collaborative and passionate team.
  • Four weeks paid leave.


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